If only it were as easy to hire a social media manager as it is to “like” or “heart” a post on Facebook, Twitter or Instagram.
We all know people who are great at sharing funny memes, or writing heartfelt and insightful posts about what’s going on in their lives and the wider world. Managing...
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There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn.
In its earliest days, LinkedIn came across...
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Getting online visibility is hard for any website, but for an SMB site it’s a constant struggle. Small business owners don’t generally have the search engine optimization (SEO) skills and resources that larger sites do, but their business still depends on how well they optimize for search and how...
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