Kathleen Garvin

Kathleen Garvin is a writer, editor, and content strategist based in St. Petersburg, FL. She's worked for back-to-back startups, and has experience in the healthcare, tech, and personal finance industries. You can visit her website for more information.

July 12, 2022 By Kathleen Garvin

What Is a Skills Gap and How Can It Benefit Companies?

Business wants and needs can change rapidly, especially with the rise of technology. For hiring managers and company leaders, this is particularly true as learning curves emerge with employees, whether they are company veterans or new hires. In fact, according to a 2020 McKinsey Global Survey, 87... Read More

Small Business

July 12, 2021 By Kathleen Garvin

7 Ways To Make Meetings As Effective As Possible

Meetings, for better or for worse, are a part of work life. They often get a bad rap. Yes, sometimes there can be too many meetings, and some hosts don’t know how to manage their time — or agenda — well. But like anything in business, you can make changes to your process when it comes to meetings... Read More

Small Business

October 7, 2019 By Kathleen Garvin

The Differences Between CTAs in B2B and B2C Marketing

Messaging in marketing is deliberate. We use certain language to tell stories and engage current and potential customers. And, yes, make a sale every now and then. A landing page, which is also known as a lead-capture or destination page, is used to generate leads or make a sale. The goal is to... Read More

B2B Marketing, B2C Marketing, Marketing

August 2, 2019 By Kathleen Garvin

Your Most Important Customer Service Rep is Your CEO

Stop me if you’ve heard this one before: “It starts at the top.” It's a cliché because it’s true. Company culture, values, mindset, you name it — in a traditional, hierarchical organization, you can tell what a business prioritizes based on the actions of its CEO. And this includes the importance a... Read More

Customer Service

July 22, 2019 By Kathleen Garvin

7 Lessons Marketers Can Take from the Movies

Marketing and movies are both meant to be stimulating and interesting. In order to succeed, you have to mind your budget, keep your audience intrigued, and do creative work worthy of attention. Take these lessons from the movie industry to help you create campaigns that are certifiable hits. ... Read More

Marketing