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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

September 18, 2020 By Salesforce Canada

How To Create Content For LinkedIn

Most social networks are a place where you can make friends, keep in touch with family and find all kinds of photos and videos to entertain yourself. LinkedIn, on the other hand, is where you can build a better career. Lots of people did the bare minimum with LinkedIn — created a profile that... Read More

Social Media Marketing

June 29, 2020 By Salesforce Canada

7 Important Things to Remember When Scheduling Social Media Posts

Log in to Twitter and look at what shows up in your feed. Now blink. By the time you open your eyes, you might see a flurry of new tweets popping up, and the ones you had begun to scan are already difficult to remember. This same exercise will play out pretty much the same way whether you try it... Read More

Social Media Marketing, Marketing

March 6, 2020 By Salesforce Canada

6 Signs You’re Nailing Your Social Media Strategy

Post. Share. Comment. Repeat. That’s a rough formula of how using social media tends to work, whether you’re doing so for fun or as part of your business’s marketing strategy. Craft a compelling tweet about a new product you’re launching, for instance, and post it to Twitter. Create an event on... Read More

Social Media Marketing, Social Media

February 12, 2020 By Salesforce Canada

A Marketer’s Introduction To Reddit

Brands need to communicate in ways that are professional, polite, and personalized to customers. In other words, it’s important to show good etiquette. This is not to be confused with “Reddiquette” — otherwise known as the art of having conversations on Reddit. Given the prominence of social media... Read More

Social Media Marketing, Marketing

February 4, 2020 By Salesforce Canada

How To Come Up With Captions For Every Post

Don’t let the sea of photographs and videos filling your feed on Facebook, Twitter, Instagram or even LinkedIn fool you: the written word is alive and well. Companies that want to take advantage of social media services as a marketing channel have recognized that these services have become... Read More

Social Media Marketing, Marketing

January 15, 2020 By Salesforce Canada

Should Social Media Be A Part Of Your Sales Strategy?

When a sales rep is on the phone, making a series of cold calls, it’s easy for managers to conclude they’re being productive. Same goes for spotting them creating a pitch deck for a prospect, or writing a follow-up email after a recent customer meeting. Watching them scrolling through or “liking”... Read More

Marketing, Social Media Marketing, Social Media, Sales

November 15, 2019 By Salesforce Canada

How PR And Social Media Should Work Together

One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties. These make public relations (PR) and social... Read More

Social Media Marketing, Social Media, Marketing

November 8, 2019 By Salesforce Canada

How To Stay Updated On Social Media Best Practices

Before you walk through the door, check behind you to see if you should be holding it open for the next person. When you haven’t received a response to your email message, your followup should begin with a gentle “just following up.” If you need to reach out to a brand new customer or prospect,... Read More

Marketing, Social Media, Social Media Marketing

October 4, 2019 By Kelsey Jones

Is Social Media for Every Small Business?

If you're a small-business owner, you only have a set amount of resources and budget you can use for your marketing. Any marketing initiatives usually take up time as well if you haven't passed them to someone else. One thing that many small-business owners struggle with is whether or not they... Read More

Small Business, Social Media Marketing

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How To Create Content For LinkedIn

7 Important Things to Remember When Scheduling Social Media Posts

6 Signs You’re Nailing Your Social Media Strategy

A Marketer’s Introduction To Reddit

How To Come Up With Captions For Every Post

Should Social Media Be A Part Of Your Sales Strategy?

How PR And Social Media Should Work Together

How To Stay Updated On Social Media Best Practices

Is Social Media for Every Small Business?

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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