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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

January 24, 2020 By Salesforce Canada

Are CRM Platforms Just For B2B Companies?

In some restaurants you’ll occasionally come across a waiter who, without even knowing the term, is almost acting like a walking, talking CRM. These are the waiters who can distinguish a regular from someone who’s coming to the restaurant for the first time, and suggests their favourite meal even... Read More

CRM, B2C Marketing

October 7, 2019 By Kathleen Garvin

The Differences Between CTAs in B2B and B2C Marketing

Messaging in marketing is deliberate. We use certain language to tell stories and engage current and potential customers. And, yes, make a sale every now and then. A landing page, which is also known as a lead-capture or destination page, is used to generate leads or make a sale. The goal is to... Read More

B2B Marketing, B2C Marketing, Marketing