November 13, 2019 By Alexandra Tachalova

The New Era of Advertising

“Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.” — Don Draper, an advertising executive on... Read More

Marketing

September 23, 2019 By Alexandra Tachalova

How to Effectively Implement Your CRM Platform

Have you considered implementing a customer relationship management (CRM) platform? There are seven telltale signs that indicate your company is in need of a CRM platform to generate more sales and facilitate your company’s growth. It’s hard or impossible to keep up with lead flow. When you need... Read More

Sales, CRM, Marketing

August 14, 2019 By Alexandra Tachalova

Search Engine Optimization (SEO) for Uninitiated SMB Owners

Getting online visibility is hard for any website, but for an SMB site it’s a constant struggle. Small business owners don’t generally have the search engine optimization (SEO) skills and resources that larger sites do, but their business still depends on how well they optimize for search and how... Read More

Marketing, SMB Digital Marketing, Small Business

May 20, 2019 By Alexandra Tachalova

How to Plan Your Digital Marketing Strategy

A digital marketing strategy is one of those terms that most marketers have heard of, but seldom have seen it planned and implemented well. If you’re still trying to search Google for “what is digital marketing strategy,” the following should help. ... Read More

Marketing

Alexandra Tachalova

The New Era of Advertising

How to Effectively Implement Your CRM Platform

Search Engine Optimization (SEO) for Uninitiated SMB Owners

How to Plan Your Digital Marketing Strategy

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