July 3, 2020 By Salesforce Canada

How To Measure Your Marketing Without Data

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the... Read More

Marketing, Data Management

June 29, 2020 By Salesforce Canada

7 Important Things to Remember When Scheduling Social Media Posts

Log in to Twitter and look at what shows up in your feed. Now blink. By the time you open your eyes, you might see a flurry of new tweets popping up, and the ones you had begun to scan are already difficult to remember. This same exercise will play out pretty much the same way whether you try it... Read More

Social Media Marketing, Marketing

April 6, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

March 30, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

March 5, 2020 By Salesforce Canada

How To Write A Better Email

Write what you know. Write how you talk. Show, don’t tell. All these rules of thumb about good writing are true (even if they’re a bit overused) but most of us were probably first taught them when we were writing essays or short stories in school. By the time you started writing email messages —... Read More

Email Marketing, Marketing

February 12, 2020 By Salesforce Canada

A Marketer’s Introduction To Reddit

Brands need to communicate in ways that are professional, polite, and personalized to customers. In other words, it’s important to show good etiquette. This is not to be confused with “Reddiquette” — otherwise known as the art of having conversations on Reddit. Given the prominence of social media... Read More

Social Media Marketing, Marketing

February 4, 2020 By Salesforce Canada

How To Come Up With Captions For Every Post

Don’t let the sea of photographs and videos filling your feed on Facebook, Twitter, Instagram or even LinkedIn fool you: the written word is alive and well. Companies that want to take advantage of social media services as a marketing channel have recognized that these services have become... Read More

Social Media Marketing, Marketing

January 30, 2020 By Salesforce Canada

5 Reasons Why Clickbait Titles Have No Place On Your Blog

If the clickbait titles we see online today have an ancestor, it’s probably the headlines that are still featured on the covers of most printed tabloid magazines. Almost every week you’re likely to see a story about a celebrity giving birth with a headline like, “HER MIRACLE BABY,” for instance,... Read More

Marketing

January 15, 2020 By Salesforce Canada

Should Social Media Be A Part Of Your Sales Strategy?

When a sales rep is on the phone, making a series of cold calls, it’s easy for managers to conclude they’re being productive. Same goes for spotting them creating a pitch deck for a prospect, or writing a follow-up email after a recent customer meeting. Watching them scrolling through or “liking”... Read More

Marketing, Social Media Marketing, Social Media, Sales

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

How To Measure Your Marketing Without Data

7 Important Things to Remember When Scheduling Social Media Posts

How to Turn an In-Person Event Into a Compelling Virtual Experience

How to Communicate With Customers During Times of Crisis

How To Write A Better Email

A Marketer’s Introduction To Reddit

How To Come Up With Captions For Every Post

5 Reasons Why Clickbait Titles Have No Place On Your Blog

Should Social Media Be A Part Of Your Sales Strategy?

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