June 2, 2021 By Salesforce Canada

How Can Customer Service Help Marketing?

Aligning service and marketing departments will position a brand to have a consistent and cohesive dialogue with customers. The brand’s sales and reputation will grow as a result. Learn more about the alignment of these two departments.... Read More

Customer Service, Marketing

April 21, 2021 By Salesforce Canada

The 7 Social Platforms Marketers Need to Know About

The best marketing makes it feel like a brand is everywhere at once. They might have a TV spot that’s constantly airing on network TV. An out-of-home campaign about their brand promise could be showing up on bus shelters across Canada. Looking for something on a search engine? There’s the brand’s... Read More

Marketing

March 17, 2021 By Salesforce Canada

How To Create A ‘How To’ Video

Put the words “how to” next to almost any word or term in a search engine and you’ll likely see the same kinds of results — including the kind you’re most likely to click on. There will probably be a blog post or two, for example, that outline how to do something in deep detail. You might also see... Read More

Marketing

March 3, 2021 By Salesforce Canada

How To Market A Product That Has A Small Customer Base

There isn’t a definitive number that qualifies a group of people as a “base” of customers, just as there’s no rule on how large the group has to become. The usual assumption about growing a company is that you want to amass as many customers as possible. The more infinite the addressable market... Read More

Marketing

February 12, 2021 By Salesforce Canada

How Transparent Should Your Marketing Be?

It’s old enough by now that it’s probably okay to start with this spoiler: in the classic movie The Wizard Of Oz, what appeared to be a great and all-powerful being is eventually revealed to be nothing more than a little old man behind a curtain. This was shocking because, until then, all anyone... Read More

Marketing

February 3, 2021 By Salesforce Canada

The Drip Campaign Metrics That Indicate Success

Drip water into a glass long enough and you’ll see it change from empty to full. It may take a while, but it’s pretty easy to assess your progress along the way. CMOs may occasionally wish it were the same for drip campaigns, which theoretically should lead to a CRM full of leads for the sales... Read More

Marketing

December 28, 2020 By Salesforce Canada

Your Marketing Needs To Have A Specific Personality

The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A... Read More

Marketing

December 16, 2020 By Salesforce Canada

How To Use Hashtags To Increase Email Signups

It’s okay if you don’t have a lot of experience using hashtags to increase your email signups. We’re here to offer a #protip or two. Just putting a phrase like “pro tip” together and preceding it with that little symbol will create an entirely different experience on platforms like Twitter,... Read More

Marketing

November 30, 2020 By Salesforce Canada

How To Use A Contest As Part Of Your Marketing

Everyone likes to feel like a winner — and if you work in marketing, you have a wonderful opportunity to let people actually become one. Besides sending out discount offers or running ads about special promotions, one of the most time-tested and effective ways to generateb interest among your... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

How Can Customer Service Help Marketing?

The 7 Social Platforms Marketers Need to Know About

How To Create A ‘How To’ Video

How To Market A Product That Has A Small Customer Base

How Transparent Should Your Marketing Be?

The Drip Campaign Metrics That Indicate Success

Your Marketing Needs To Have A Specific Personality

How To Use Hashtags To Increase Email Signups

How To Use A Contest As Part Of Your Marketing

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