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The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

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Solar panels hyphonic and wind energy execs IT CIO CEO

February 15, 2022 By Kelly James

How Technology Can Help Energy & Utility Companies Adapt To New Customer Expectations

Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those that have... Read More

Digital Transformation

March 9, 2021 By Vincent Perrin

Why Law Firms Must Embrace Data & Analytics

Data and analytics have revolutionised the way companies operate. When used intelligently and securely, data simplifies company operations, informs decision-making, and fosters more robust customer relationships. Yet, the legal industry struggles to follow suit. There is a wealth of untapped... Read More

Data Management, Digital Transformation

August 28, 2020 By Jody Farrar

What Does Salesforce Do?

You may recognize our cloud logo or our friendly characters, but still be wondering: What does Salesforce actually do? To put it simply, we bring companies and customers together. Salesforce helps break down technology silos in your organization between departments so no matter where they are,... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research

August 21, 2020 By JR Linne

Say Goodbye to Browsing: Retail Shopping in 2020 Gets a Total Makeover

Get the New Retail Playbook, your guide to building trust with today's shoppers. Now that all 50 states have relaxed stay-at-home measures, retailers large and small are reopening physical stores. But when they do, little in retail will seem familiar to shoppers or store associates. The pandemic... Read More

Digital Transformation, Commerce, Leading Through Change, Retail, Reopen Safely

August 17, 2020 By Craig Walker

Why The Future of Canada’s Oil And Gas Sector Will Be Fuelled By Digital Transformation

Canada’s oil and gas sector may have never experienced the confluence of business challenges brought on by COVID-19, but it has also never had a greater opportunity to accelerate digital transformation to emerge stronger and more durable. Even before the pandemic began, the industry was grappling... Read More

Digital Transformation

June 1, 2020 By Anna Rosenman

5 Fast Ways to Take Consumer Experiences Beyond Transactions

Many companies are daunted by the idea of building a richer digital experience for consumers right now. Those with limited infrastructure or resources can consider using no-code and low-code tools to create experiences that go beyond the transaction. These tools require little or no help from a... Read More

Commerce, Digital Transformation, Leading Through Change

May 20, 2020 By Salesforce Canada

How Alta West Capital Adapted To Change By Putting Customers And Employees First

By Chuck McKitrick The vision for our company has always been to help put Canadians into homes, and to help others achieve their financial freedom. While the world has changed a lot amid the recent pandemic, that vision has remained the same — we just deliver on it very differently. Even before... Read More

Leading Through Change, Customer Story, Digital Transformation, Customer Experience

April 20, 2020 By Mark Abramowitz

What You Can Do In One Hour to Enhance Your Self-Service

Customers are visiting FAQ pages more frequently, signing into customer portals regularly, and reaching out across all channels for help in navigating the uncertainty during the coronavirus pandemic. As your team works day in and day out to make your customers feel supported and cared for, your... Read More

Digital Transformation, Leading Through Change, Customer Service, Service Cloud, Service

April 9, 2020 By Salesforce Canada

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 42% of Canadian small businesses are worried about having to close permanently as a result of the novel... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation

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