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The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

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September 25, 2020 By Salesforce Canada

Know Your Metric: Email Marketing Open Rates

By Kathryn Casna The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s... Read More

Email Marketing, Marketing

September 22, 2020 By Salesforce Canada

How To Use Email Response Templates For Customer Service

When a customer sends in an email with a question or complaint, the ideal response time is approximately “yesterday.” Even though it may seem less immediate than making a phone call to a contact centre, the best customer service teams treat email messages with the same urgency and importance. How... Read More

Email Marketing, Marketing

July 13, 2020 By Salesforce Canada

How To Segment Your Email Marketing Campaigns

No one signed up because they wanted to be a lead in your marketing database. This may be hard to accept at first. After all, if someone handed over their email address they obviously knew they would eventually be contacted by the company, right? They must have understood they would start getting... Read More

Email Marketing

July 10, 2020 By Salesforce Canada

10 Ways to Create an Email Marketing List

Don’t be fooled by email’s long legacy. It was invented in 1972, but email can still achieve better metrics than its younger online counterparts, such as social media. Email marketing reigns when it comes to grabbing attention, building brand loyalty, and — that holy grail — enticing customers to... Read More

Email Marketing

March 5, 2020 By Salesforce Canada

How To Write A Better Email

Write what you know. Write how you talk. Show, don’t tell. All these rules of thumb about good writing are true (even if they’re a bit overused) but most of us were probably first taught them when we were writing essays or short stories in school. By the time you started writing email messages —... Read More

Email Marketing, Marketing