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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

May 15, 2020 By Peter Schwartz

4 Possible Pandemic Outcomes Every Company Needs to Consider

Will companies, governments, and health organizations collaborate effectively to end the pandemic sooner than expected? Or will countries self-isolate as the virus mutates, leading to an uptick in deaths, social unrest, and economic freefall? At this point, either of these scenarios could occur.... Read More

Future of Work, CEO, Leading Through Change, Leadership

April 29, 2020 By Isabel Gonçalves

How to Be Inclusive of Working Parents During Times of Crisis

With schools closed in 188 countries, there are now more than 1.5 billion students learning from home. The COVID-19 pandemic is impacting many parents as they juggle working, parenting, and homeschooling. It’s clear this is anything but business as usual. For example, the other day, my colleague... Read More

Business as a Platform for Change, Leading Through Change, Equality, Leadership

April 24, 2020 By Laura Woods

Video: An Overview of the New Programs We've Rolled Out, Responding to the Pandemic

Today, Salesforce Senior Vice President of Employee Marketing and Engagement Jody Kohner provides a lens into the rapid changes taking place at our company as Salesforce adapts to life and work during a pandemic. Guided by the desire to ramp up communication and to provide radical transparency for... Read More

Business as a Platform for Change, Leading Through Change, Leadership, Corporate Culture

April 13, 2020 By Andrew Albert

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

Over the last month, business practices have changed around the world. Routines are no longer the same, and we’re figuring out where to focus and how to pivot based on changing data and operational considerations. Yet, it’s awe-inspiring to see individuals and teams, all across the world, finding... Read More

Customer Engagement, AppExchange, Apps, IT, Leadership, Leading Through Change

April 6, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

March 30, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

March 24, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change

November 27, 2019 By Salesforce Canada

What You Need to Do to Become a Leader at Your Company

If you've just started at a new company and you're working in an entry-level or associate role, leadership positions may feel beyond your reach. But it doesn't matter what your personality type is or how much experience you have. With time and effort, you can become a leader. What does it mean to... Read More

Leadership Insights, Leadership

January 19, 2016 By David Priemer

Three Interview Questions to Help Identify Top Talent

Hiring top talent is tough, which is why, over time, most hiring managers develop their own system of interview techniques and questions to grill would-be employees.... Read More

HR, Leadership

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