January 10, 2020 By Salesforce Canada

Make Your Website A Marketing Asset

You see it all the time — on digital ads, on billboards or even on business cards: “Visit us online at XYZCorp.com." It looks like a complete sentence, but it’s not. On some level, customers need to see the website URL in that sentence followed by the word “because,” along with a reason to... Read More

Website, Marketing

January 3, 2020 By Salesforce Canada

Create Better Content Marketing In 7 Steps

Although some content marketers can be as productive as a team of factory workers, it’s important to remember that you’re not creating widgets. The assets content marketing teams produce — whether it’s white papers and eBooks, blog posts or videos — always need to ladder back to a business... Read More

Content Marketing, Marketing

November 15, 2019 By Salesforce Canada

How PR And Social Media Should Work Together

One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties. These make public relations (PR) and social... Read More

Social Media Marketing, Social Media, Marketing

November 13, 2019 By Alexandra Tachalova

The New Era of Advertising

“Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.” — Don Draper, an advertising executive on... Read More

Marketing

November 8, 2019 By Salesforce Canada

How To Stay Updated On Social Media Best Practices

Before you walk through the door, check behind you to see if you should be holding it open for the next person. When you haven’t received a response to your email message, your followup should begin with a gentle “just following up.” If you need to reach out to a brand new customer or prospect,... Read More

Marketing, Social Media, Social Media Marketing

October 30, 2019 By Salesforce Canada

10 Ways Marketers Can Establish Themselves As Thought Leaders

Being a successful CMO, or even a would-be CMO today, means establishing yourself as a thought leader should go hand-in-hand with developing a personal brand. Part of this might stem from the “eating your own dog food” principle. If a marketer is really an expert in making use of content marketing... Read More

Thought Leadership, Marketing

October 7, 2019 By Kathleen Garvin

The Differences Between CTAs in B2B and B2C Marketing

Messaging in marketing is deliberate. We use certain language to tell stories and engage current and potential customers. And, yes, make a sale every now and then. A landing page, which is also known as a lead-capture or destination page, is used to generate leads or make a sale. The goal is to... Read More

B2B Marketing, B2C Marketing, Marketing

September 23, 2019 By Alexandra Tachalova

How to Effectively Implement Your CRM Platform

Have you considered implementing a customer relationship management (CRM) platform? There are seven telltale signs that indicate your company is in need of a CRM platform to generate more sales and facilitate your company’s growth. It’s hard or impossible to keep up with lead flow. When you need... Read More

Sales, CRM, Marketing

September 16, 2019 By Salesforce Canada

Should You Tie Your Content Marketing ROI To Your Profit Margin?

It’s the inevitable question — almost an accusation, really — that will often get lobbed at those responsible for content marketing at some point in their professional journey: “We’re creating all this stuff, but does it really make a difference in terms of our actual business?” Even if the... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

Make Your Website A Marketing Asset

Create Better Content Marketing In 7 Steps

How PR And Social Media Should Work Together

The New Era of Advertising

How To Stay Updated On Social Media Best Practices

10 Ways Marketers Can Establish Themselves As Thought Leaders

The Differences Between CTAs in B2B and B2C Marketing

How to Effectively Implement Your CRM Platform

Should You Tie Your Content Marketing ROI To Your Profit Margin?

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