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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

December 2, 2020 By Salesforce Canada

How To Learn Empathy And Better Connect To Your Customers

You care what customers think — such as whether they consider your firm a place they want to bring their business. But do you care what customers feel? You should, because having a good read on customer emotions will have a big bearing on what customers think and do as well. This is why empathy... Read More

Customer Experience

October 20, 2020 By Salesforce Canada

What, Exactly, Is The Connected Consumer?

A consumer comes walking into a store and approaches an associate right away, smiling and making direct eye contact. They ask smart questions that show they’ve done their research. They offer feedback on the products they are shown. and they make comments to a friend they brought in with them.... Read More

Customer Experience

September 30, 2020 By Salesforce Canada

How Can Your Company Earn Consumers’ Trust?

By Laura Newcomer Building customer trust has always been important for companies, but perhaps never more so than today. CEOs around the world are concerned about consumer trust in business, and rightfully so. Edelman, a global communications firm, published “2019 Edelman Trust Barometer Special... Read More

Customer Experience

August 28, 2020 By Jody Farrar

What Does Salesforce Do?

You may recognize our cloud logo or our friendly characters, but still be wondering: What does Salesforce actually do? To put it simply, we bring companies and customers together. Salesforce helps break down technology silos in your organization between departments so no matter where they are,... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research

June 22, 2020 By Salesforce Canada

Matt Dixon On How Canadian Businesses Can Future-Proof Their Customer Experience

There’s no short and simple answer to how businesses should lead through the changes we’ve experienced over the past few months, or what their customer experiences should now look like. It’s a topic that demands a more in-depth discussion, and there may be no better person to lead it than Matt... Read More

Customer Experience, Service Cloud

May 22, 2020 By Wade Wegner

5 Ways Technology Teams Can Deliver A Better Customer Experience Now

Business priorities have shifted from playing offense to defense. It is a critical time to focus on helping customers extract value from your products and services. That’s why your technology team needs to do all they can to leverage existing Salesforce products to improve the customer experience... Read More

Customer Experience, IT, Leading Through Change

May 20, 2020 By Salesforce Canada

How Alta West Capital Adapted To Change By Putting Customers And Employees First

By Chuck McKitrick The vision for our company has always been to help put Canadians into homes, and to help others achieve their financial freedom. While the world has changed a lot amid the recent pandemic, that vision has remained the same — we just deliver on it very differently. Even before... Read More

Leading Through Change, Customer Story, Digital Transformation, Customer Experience

April 6, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

April 3, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How To Learn Empathy And Better Connect To Your Customers

What, Exactly, Is The Connected Consumer?

How Can Your Company Earn Consumers’ Trust?

What Does Salesforce Do?

Matt Dixon On How Canadian Businesses Can Future-Proof Their Customer Experience

5 Ways Technology Teams Can Deliver A Better Customer Experience Now

How Alta West Capital Adapted To Change By Putting Customers And Employees First

How to Turn an In-Person Event Into a Compelling Virtual Experience

How to Keep Your Commerce Site Running in a Time of Crisis

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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