April 6, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

March 24, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change

April 20, 2016 By Salesforce Canada

How Hey Whipple Translates to Better Marketing and Sales Strategies

Hey Whipple, Squeeze This! is required reading for some marketing students. Read on to learn how a few of its principles can be applied to sales, too.... Read More

Strategy

June 24, 2015 By Salesforce Canada

The Best Startup Takeaways from the Traction Conference

For startups, traction is when you’ve not only developed a great business idea or product but are gaining momentum in terms of sales, hires and other growth markers. With that in mind, the recent Traction conference, which made its debut in Vancouver last week was aptly named.... Read More

Strategy, Small Business

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