July 24, 2014 By Salesforce Canada

6 Reasons You Should Be at Connections this September

There’s another conference in the cloud, and it’s all about digital marketing. This September, thousands of marketers will converge on Indianapolis for Connections, the Salesforce ExactTarget Marketing Cloud’s industry-premiere digital marketing conference, dedicated to inspiring, enabling, and... Read More

Featured, Marketing

July 17, 2014 By Salesforce Canada

5 Pieces of Marketing Magic from Disneyland

Today marks the 59th anniversary of the day Disneyland opened its doors in Anaheim, CA in 1955. In those 59 years, the park has not only become a cornerstone of the Disney brand, but has also grown into one of the largest business operations in the country. Consider these highlights: 16.2 million... Read More

Marketing

July 11, 2014 By Salesforce Canada

How to Be a Good (Social) Listener

Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? Because they don’t bother to listen. There’s a multitude of social media activity you can... Read More

Featured, Marketing

July 8, 2014 By Salesforce Canada

10 Lessons from the 10 Most Influential Content-Marketing Brands

Content marketing is a tough nut to crack. According to a report by the Content Marketing Institute, 93% of B2B marketers use it—but only 36% consider themselves effective content marketers. Salesforce.com was recently named one of the 10 Most Influential Global Brands by LinkedIn—along with... Read More

Featured, Marketing

April 28, 2014 By Salesforce Canada

How Canadian businesses are innovating using Salesforce

In this day in age, social, mobile, and the cloud have made customers more empowered than ever before and they have high expectations. Companies must adapt and embrace these trends to connect with their customers in innovative and transformative ways to succeed. Big changes are happening in... Read More

Marketing, Sales

April 3, 2013 By Salesforce Canada

The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC]

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

6 Reasons You Should Be at Connections this September

5 Pieces of Marketing Magic from Disneyland

How to Be a Good (Social) Listener

10 Lessons from the 10 Most Influential Content-Marketing Brands

How Canadian businesses are innovating using Salesforce

The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC]

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