November 4, 2020 By Salesforce Canada

7 Reasons Your Content Needs To Be Approved By Other Departments

“Looks good to me.” Those are the words every marketer wants to hear when they ask others to review their content before it goes out into the world. No matter who says them, those words mean a marketer can focus their energies on launching a campaign, tracking the metrics and possibly get started... Read More

Marketing, Collaboration

October 26, 2020 By Salesforce Canada

Highlights Of The Latest Trends In Marketing

Canadian marketers were doing all the right things — adapting to digital channels, embracing data-driven thinking and reimagining customer experiences — and then the events of 2020 hit them. While the global pandemic brought many businesses to a temporary halt, the long-term effect has been to... Read More

Marketing

October 19, 2020 By Salesforce Canada

Is The Pinnacle Of A Marketer’s Career — CMO — Changing?

When companies first started appointing chief marketing officers, it reflected how important the job of building brand awareness and driving demand had become. The recent elimination of CMO titles in many firms may suggest the reverse is happening — that marketing is becoming less critical to a... Read More

Marketing

October 16, 2020 By Salesforce Canada

How To Measure Your Marketing Without Data

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the... Read More

Marketing

October 2, 2020 By Salesforce Canada

What Is A/B Testing?

You may not be able to argue with statistics, but you should always be able to act on them. Even as you’re reading these words, your business is generating data that is worthy of analysis. Your website is converting visitors into active prospects . . . or not. Your social media posts are driving... Read More

Marketing

September 28, 2020 By Salesforce Canada

To Make Your Marketing Work, Use The Same Vocabulary As Your Customers

Would you like to purchase a waste disposal sanitation system — or a garbage can? Similarly, most of us would probably search online for a “microwave,” assuming vendors would realize we were interested in an oven and not the properties of radiation. Sometimes, though, companies fall into the trap... Read More

Marketing

September 25, 2020 By Salesforce Canada

Know Your Metric: Email Marketing Open Rates

By Kathryn Casna The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s... Read More

Email Marketing, Marketing

September 22, 2020 By Salesforce Canada

How To Use Email Response Templates For Customer Service

When a customer sends in an email with a question or complaint, the ideal response time is approximately “yesterday.” Even though it may seem less immediate than making a phone call to a contact centre, the best customer service teams treat email messages with the same urgency and importance. How... Read More

Email Marketing, Marketing

July 31, 2020 By Salesforce Canada

When Should Marketers Pay Attention To Data From Other Departments?

What we call the marketing department today is often made up of several different functions, even if you’re working within a small to medium-sized business. There may be certain people or projects you could designate as the “demand gen” side, for example, where the aim is to get customers... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

7 Reasons Your Content Needs To Be Approved By Other Departments

Highlights Of The Latest Trends In Marketing

Is The Pinnacle Of A Marketer’s Career — CMO — Changing?

How To Measure Your Marketing Without Data

What Is A/B Testing?

To Make Your Marketing Work, Use The Same Vocabulary As Your Customers

Know Your Metric: Email Marketing Open Rates

How To Use Email Response Templates For Customer Service

When Should Marketers Pay Attention To Data From Other Departments?

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