September 13, 2019 By Salesforce Canada

How To Determine The Right Voice For Your Brand

Companies often work hard to design a logo that will be not only attractive, but deeply memorable. They want something so distinctive that just glancing at it on a sign or in an ad will remind their target market of who they are, and hint at their unique culture. This is the same thing a “brand... Read More

Marketing

September 11, 2019 By Kelsey Jones

What to Do If You Struggle with Social Media Lead Generation

Marketing and social media managers understand the value of business presence on sites like Facebook and Twitter, but occasionally a disconnect exists between work performed and seeing the true value in what the team is doing. It's hard to justify your social media efforts if there aren't any leads... Read More

Marketing, Social Media Marketing

August 16, 2019 By Salesforce Canada

How To Keep Your Marketing Relevant In The Midst Of Change

There’s a great quote from Gandhi you might see occasionally on bumper stickers, on email signatures or as an Internet meme: “Be the change you want to see in the world.” It’s inspiring because it suggests that, rather than being put off or frightened by unexpected events that take place all around... Read More

Marketing

August 14, 2019 By Alexandra Tachalova

Search Engine Optimization (SEO) for Uninitiated SMB Owners

Getting online visibility is hard for any website, but for an SMB site it’s a constant struggle. Small business owners don’t generally have the search engine optimization (SEO) skills and resources that larger sites do, but their business still depends on how well they optimize for search and how... Read More

Marketing, SMB Digital Marketing, Small Business

August 12, 2019 By Salesforce Canada

4 Tips For Marketing To A Saturated Industry

It must have been a bit of a let-down when the last prospectors finally arrived in the Wild West to try and participate in the California Gold Rush of 1849. All those competitors were already swinging their pick-axes and sifting their pans, which meant you would have had to be particularly... Read More

Marketing

August 2, 2019 By Salesforce Canada

6 Resources Business Owners Can Use To Learn Marketing

The first act of marketing for many small businesses is probably as simple as a sign on the front of their store or office building that proudly declares “WE ARE OPEN.” Although it covers a lot of the basics — raising awareness, inviting customers to begin a relationship and hopefully designed in... Read More

Marketing, Small Business

July 26, 2019 By Salesforce Canada

Hashtags: Find The Right Ones And Use Them Well

Hashtags don’t simply allow social media users to find the signal amid the noise, however. They are also a way to connect people and businesses based on content where they have shared interests.... Read More

Marketing

July 22, 2019 By Kathleen Garvin

7 Lessons Marketers Can Take from the Movies

Marketing and movies are both meant to be stimulating and interesting. In order to succeed, you have to mind your budget, keep your audience intrigued, and do creative work worthy of attention. Take these lessons from the movie industry to help you create campaigns that are certifiable hits. ... Read More

Marketing

July 3, 2019 By Salesforce Canada

Top Tips For Marketing To Your Audience Without Losing Your Identity

Successful marketing will always mean trying to innovate, work creatively and in ways that put you on the same page as your customers. Just find the right balance between connecting authentically and mere pandering. To thine own brand be true! ... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

How To Determine The Right Voice For Your Brand

What to Do If You Struggle with Social Media Lead Generation

How To Keep Your Marketing Relevant In The Midst Of Change

Search Engine Optimization (SEO) for Uninitiated SMB Owners

4 Tips For Marketing To A Saturated Industry

6 Resources Business Owners Can Use To Learn Marketing

Hashtags: Find The Right Ones And Use Them Well

7 Lessons Marketers Can Take from the Movies

Top Tips For Marketing To Your Audience Without Losing Your Identity

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