360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 22, 2015 By Kyle Graden

Reach Equality-Minded Consumers with Thoughtful Advertising

October 11th marked the 27th anniversary of National Coming Out Day, a day to celebrate coming out as Lesbian, Gay, Bisexual, Transgender or Queer (LGBTQ) or as an ally. Visibility is important to the LGBTQ consumer because they've had to hide their identity before coming out, so it is important to... Read More

Marketing, Marketing Cloud, Social Media

Oct 21, 2015 By Kyle Graden

Advertising Insights: Lift in Brand Metrics, Marketing Meets IT, Canada Growth

The digital world changes every second and, coordinating a customer journey in a secure and scalable fashion can be a challenging task without the proper resources. This week’s insights show the lift in brand metrics with mobile ads, how marketers work closely with IT, and the growth of mobile... Read More

Marketing, Marketing Cloud, Social Media

Oct 14, 2015 By Zachary Reiss-Davis

Advertising Insights: Instagram Interest, Reach Millennials on Facebook, Video Ad Growth

This week, we show how your peers are extremely excited to get started advertising on Instagram, how you can reach more Millennials and Hispanics on Facebook than with TV, and how the growth of digital advertising is accelerating much faster than the growth of TV ads. Advertising Age just asked US... Read More

Marketing, Marketing Cloud, Social, Social Media

Oct 10, 2015 By Zachary Reiss-Davis

Video Ads Are Today’s Big Thing

Your customers on Facebook and Twitter no longer occasionally consume video content, or using video content as an afterthought. In fact, your customers are now consuming video as a primary reason to use these platforms. While TV is still the way people consume the most video, in the United States,... Read More

Marketing, Marketing Cloud, Social Media

Oct 08, 2015 By Hilary Givens

Retail Industry Buys Into the Twitter Digital Advertising Opportunity

Digital Advertising Today Recent data shows social ad spend is accelerating at an even more rapid pace than forecasted this April. According to eMarketer, global ad spend will reach $25B in 2015, as opposed to the expected $23B. One industry in particular is responsible for over one-fifth of total... Read More

Marketing, Marketing Cloud, Social Media

Oct 07, 2015 By Kyle Graden

Advertising Insights: Dynamic Content, Tweet Copy for Mobile Apps, UK Media Habits

You sometime only have a split second to capture the attention of your audience, so it is critical to strategize what image or video to use, what message you presenting, and on which device you will share your ad. This week insights will help you with all of those elements as we share the benefits... Read More

Marketing, Marketing Cloud, Social, Social Media

Oct 07, 2015 By Scott McCorkle

Salesforce And Facebook Lead Ads: Drive Leads From Facebook Ads Directly to Your CRM

The data shows us that advertising is quickly moving from mass, impersonalized media, to personalized media at scale. In practice, what that means is that today, many marketers still try to show the right digital ads to the right people primarily with web cookies, an unreliable approach with... Read More

Marketing, Marketing Cloud, Social, Social Media, Featured

Oct 05, 2015 By Kristen Cobb

The Dreamforce '15 Social Map

This year, we saw Dreamforce content reach farther than we have ever seen before thanks to our attendees! Social content was shared around the clock around San Francisco. Each snap, tweet, and instagram helped document the Dreamforce experience! From the Dreamboat to the Keynote to the Dreamfest,... Read More

Dreamforce, Marketing, Marketing Cloud, Social, Social Media

Sep 30, 2015 By Hilary Givens

Advertising Insights: Instagram Users, Ad Revenue Growth, and Re-engaging App Users

This week, we’re bringing you the latest news from Instagram regarding their rapidly growing user base. In addition, global ad revenue among social networks continues to accelerate. Finally, we take a look at the actual adoption of push notifications among app users that every mobile app... Read More

Marketing, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Reach Equality-Minded Consumers with Thoughtful Advertising

Advertising Insights: Lift in Brand Metrics, Marketing Meets IT, Canada Growth

Advertising Insights: Instagram Interest, Reach Millennials on Facebook, Video Ad Growth

Video Ads Are Today’s Big Thing

Retail Industry Buys Into the Twitter Digital Advertising Opportunity

Advertising Insights: Dynamic Content, Tweet Copy for Mobile Apps, UK Media Habits

Salesforce And Facebook Lead Ads: Drive Leads From Facebook Ads Directly to Your CRM

The Dreamforce '15 Social Map

Advertising Insights: Instagram Users, Ad Revenue Growth, and Re-engaging App Users

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First