Supercharge your mobile advertising by leveraging Facebook’s massive mobile user base of monthly active users and being mindful about when to run app re-engagement campaigns. We also share shopping habits among France’s digital buyers in this week’s roundup of #AdvertisingInsights.

Last week Facebook held its 2015 Q3 earning call where leadership shared that over 1.3 billion people access Facebook each month on a mobile device. That’s seven times more monthly active users than total users on both desktop and mobile of Pandora, Spotify, Tidal, and Apple Music combined! Facebook dominates the mobile landscape, allowing you to reach your customers with ads directly to their fingertips whether they are on-the-go or just checking Facebook when they wake up.

Getting a user to download your mobile app from your Facebook ad is an accomplishment in itself, but the journey your customer has with you does not stop there. This eMarketer chart shows that mobile app engagement sharply declines after the initial install, with very little difference between Android and iOS. Slightly more than 3% of users engage with the mobile app they downloaded 30 days prior. For gaming apps, that 30th day is the average time a mobile-only player makes their first payment according to Optimove. Re-engage your app users with an ad when they are prime to spend on your app!

Today’s shopping habits among consumers in France are largely impacted by digital. As of September 2015, 96% of all buyers in France that use digital in their shopping journey research and purchase products digitally as seen in this eMarketer chart based on data from a study by Mappy and BVA. Additionally, 91% research online and then purchase from a local store. No matter if your customer is purchasing in-store or at home, digital is an important way for them to engage with your brand.

Learn how Essense mastered using Facebook ads for Mobile App Install by downloading this case study!