360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 21, 2014 By Drew Beechler

Facebook's "Nearby Friends" Could Bring New Opportunities for Location-Based Marketing

Last week, Facebook announced the rollout of a new opt-in feature called "Nearby Friends." As its name suggests, the new feature allows you to discover if friends are nearby or precisely where they are located using location sharing from your iOS or Android device. A number of potential... Read More

Marketing, Social Media Marketing, Mobile Marketing

Mar 06, 2014 By Heike Young

Why Women Are the Real Power Behind Social Media #Infographic

To celebrate Women's History Month, we'll be publishing inspirational, female-focused content throughout the month of March. Enjoy! A new infographic from Finances Online and Ruby Media Corporation depicts some impressive stats about male vs. female use of social media. In checking out... Read More

Marketing, Social Media Marketing, Infographics

Feb 26, 2014 By Maria Dickman

Show Me the Money: The Value of Pinterest as a Social Commerce Platform for Your Business

The digital world is rewriting the rules of commerce faster than ever. This is a good thing, as brands are forced to implement and utilize social tools to keep customer attention and loyalty. In 2013, mobile commerce saw explosive growth, as advertisers began taking a more targeted approach to... Read More

Marketing, Social Media Marketing, Strategy

Feb 21, 2014 By Drew Beechler

What the @WhatsApp and Mobile Messaging Feeding Frenzy Mean for Marketers

Facebook has entered into an agreement to purchase WhatsApp, a messaging app that has seen explosive growth with over 450 million monthly active users. Facebook is shelling out $16 billion in cash and stock, an additional $3 billion in restricted stock units to employees and founders, and a $1... Read More

Marketing, Social Media Marketing, Mobile Marketing

Feb 17, 2014 By Maria Dickman

Instagram Best Practices as Proven by @Burberry, @Nike, & @KateSpadeNY

"The joy of Instagram: you didn't have to be there," Harper's BAZAAR editor Laura Brown tweeted recently. Hers is a succinct summation of Instagram's greatest strength, and in large part, the reason that fashion brands have had great success with the visual media app: it... Read More

Marketing, Social Media Marketing, Best Practices

Feb 03, 2014 By Jeffrey Rohrs

Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl)

As I write this, I'm now over three hours removed from the end of Super Bowl XLVIII, and I'm still on hold with the NFL to find out how I get refunded for the time I spent watching that game. Granted, if you're a Seattle Seahawks fan, you're in heaven right now, but if you're... Read More

Marketing, Social Media Marketing, Analytics

Jan 28, 2014 By Amanda Nelson

13 Solid Strategies for Succeeding at Slideshare

In the world of content marketing, Slideshare is an ideal social media channel. Like YouTube, it's a platform for uploading your content to an organized, visual space that anyone can access. And it's growing. It's one of the top 150 websites in the world with 60 million visitors a... Read More

Marketing, Social Media Marketing, Strategy

Jan 10, 2014 By Zoe Geddes-Soltess

How to Thank Your Social Media Followers

Followers are incredibly important to any brand on social media. Without your followers, you would have no one to share your content and engage with, making your social media presence redundant. While we all know that simply measuring followers and likes does not ROI make, marking milestones... Read More

Marketing, Social Media Marketing, Best Practices

Jan 08, 2014 By Jason Boies

How to Respond to Feedback on Social Media - Positive and Negative

Social media has truly given the consumer the ability to take charge of the conversation and offer instant feedback to your brand. Immediately visible and actionable by your customer service team, it's important to let customers know you've heard that feedback and are willing to respond, one way... Read More

Marketing, Social Media Marketing, Best Practices

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Facebook's "Nearby Friends" Could Bring New Opportunities for Location-Based Marketing

Why Women Are the Real Power Behind Social Media #Infographic

Show Me the Money: The Value of Pinterest as a Social Commerce Platform for Your Business

What the @WhatsApp and Mobile Messaging Feeding Frenzy Mean for Marketers

Instagram Best Practices as Proven by @Burberry, @Nike, & @KateSpadeNY

Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl)

13 Solid Strategies for Succeeding at Slideshare

How to Thank Your Social Media Followers

How to Respond to Feedback on Social Media - Positive and Negative

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First