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Jeffrey Rohrs
Jeff is a recovering attorney, bacon-lover, and Diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media, and thought-leadership. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers, will be published by Wiley this December. He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – the world’s first and longest-running examination of consumer relationships with brands through email, mobile, and social channels. When not pondering life’s complexities, Jeff watches too much soccer and basks in his eternal underdog status as a Cleveland Browns fan.
There’s a new race to command more visibility for your brand’s people, places, and products across the internet so you can attract more customers.
Website + App = Source of Truth...Right?
For nearly 25 years, the battleground has been your website. Face-lifted every 18 months or so, your brand’s...
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If you ask the average marketer for an example of “real-time marketing,” there’s a good chance they will reference Oreo’s infamous 2013 “You Can Still Dunk in the Dark” tweet from the Super Bowl XLVII blackout. It was opportunistic, creative, quick-witted, and it came to symbolize the power of...
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This article is by Jeffrey K. Rohrs, VP of marketing insights for Salesforce and author of AUDIENCE: Marketing in the Age of Subscribers, Fans, and Followers. This post originally appeared on Forbes.
Our mobile attention is in demand. I know so because this holiday season, you couldn’t...
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It's two hours on from the New England Patriots victory over the Seattle Seahawks in Super Bowl XLIX and I'm beat tired. But my exhaustion has nothing to do with the hour, the game or the fact that Bill Belichick won his fourth championship for a team not named the Cleveland Browns. I'm tired...
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Following is a reprint of an article by Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud. The post first appeared on Forbes.
A couple of years ago, Seth Casteel was your average photographer, struggling to make ends meet. After splurging on an underwater camera, he happened...
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This article was originally published on the ExactTarget Marketing Cloud Blog.
As I write this, I'm now over three hours removed from the end of Super Bowl XLVIII, and I'm still on hold with the NFL to find out how I get refunded for the time I spent watching that game. Granted, if...
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As I write this, I'm now over three hours removed from the end of Super Bowl XLVIII, and I'm still on hold with the NFL to find out how I get refunded for the time I spent watching that game. Granted, if you're a Seattle Seahawks fan, you're in heaven right now, but if you're...
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