360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 21, 2014 By Chad Schaeffer

17 Social Customer Service Reports You Can't Live Without

I have the best job in the world. I get to do what I truly love which is help clients improve their social customer service programs. I've been fortunate to be in this small but growing niche for almost 5 years now after spending 9 years helping some of the largest global contact centers provide a... Read More

Marketing, Social Media Marketing, Analytics

Sep 29, 2014 By Heike Young

Great Customer Service is Great Marketing: Making Social Service Practical with Alex and Ani

In a Wednesday morning breakout session at Connections 2014, we heard from Jessica Woodbury, Senior Manager of Social Media and Customer Engagement for Alex and Ani. Jessica shared a wealth of useful insights about how to make social customer service truly practical for marketers at companies of... Read More

Marketing, Social Media Marketing, Customer Story

Sep 24, 2014 By Nicole Klemp

How McDonald's is Regionalizing 14,000 Restaurants with Social Studio

At this year's Connections Product Keynote, we heard how some great companies are using the ExactTarget Marketing Cloud to create 1:1 customer journeys. Gregg Johnson, SVP of Product Management for the ExactTarget Marketing Cloud, presented on how McDonald's is using Social Studio to... Read More

Marketing, Social Media Marketing, Customer Story

Sep 17, 2014 By Nicole Klemp

New Research: Get Key Facebook Advertising Metrics in our Social Advertising Benchmark Report

Whether your company has been using Facebook ads since they were introduced-or you're still trying to decide if they're right for you-knowing the key metrics can help you determine the potential for your industry and give you a better idea of how your current Facebook ad campaigns are performing.... Read More

Marketing, Social Media Marketing, Industry Report

Sep 11, 2014 By Heike Young

New Twitter Research: Average Engagement Metrics from 3+ Million Tweets

The size of Twitter's user base (now more than 271 million monthly users) and the platform's global scale have encouraged many brands to manage a Twitter presence. But measuring the effectiveness of a company-owned Twitter account is difficult without a baseline to measure from-a baseline we're now... Read More

Marketing, Social Media Marketing, Industry Report

Aug 21, 2014 By Heike Young

5 FAQs on Using Social Media for Customer Service

In this interview with Ben Conoley, lead analyst at ExactTarget Marketing Cloud, we discuss social media customer service best practices for any size business.Heike: Between Facebook and Twitter, is one better for customer service? Are there other important channels for social media listening?Ben:... Read More

Marketing, Social Media Marketing, Strategy

Aug 19, 2014 By Josh Haynam

The Complete Guide to Using Quizzes in Your Marketing: Part 1

On August 1st, Forbes launched a quiz titled "Which college is right for you?" One week later the quiz had racked up 75,000 views and over 1000 social shares. Even better, the quiz was used to promote the Forbes College Adviser, a proprietary tool developed by Forbes to help students narrow... Read More

Marketing, Social Media Marketing, Strategy

Aug 04, 2014 By Kaylee Fulford

4 Social Media Sites to Leverage Your Visual Content

Marketers have figured out by now that social media presence is essential for growing their brands. Facebook, Twitter, and Instagram have become "tier 1" social sites, but there are dozens of other emerging social media channels that are available for marketers as well. Most of these sites... Read More

Marketing, Social Media Marketing, Strategy

Jul 08, 2014 By Drew Beechler

5 Steps to Effective Social Media Measurement #Infographic

If you're going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics. There's no one-size-fits-all method of measuring social media success because goals vary from brand to brand. But you can certainly find ways to measure all the... Read More

Marketing, Social Media Marketing, Infographics

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

17 Social Customer Service Reports You Can't Live Without

Great Customer Service is Great Marketing: Making Social Service Practical with Alex and Ani

How McDonald's is Regionalizing 14,000 Restaurants with Social Studio

New Research: Get Key Facebook Advertising Metrics in our Social Advertising Benchmark Report

New Twitter Research: Average Engagement Metrics from 3+ Million Tweets

5 FAQs on Using Social Media for Customer Service

The Complete Guide to Using Quizzes in Your Marketing: Part 1

4 Social Media Sites to Leverage Your Visual Content

5 Steps to Effective Social Media Measurement #Infographic

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First