360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 30, 2014 By Brett McGrath

4 Basic Steps to Add Social Media to Successful Campaigns

In our recent webinar, Social in Action: Streamline Your Social Content Marketing, ExactTarget Marketing Cloud's Global Social Media Manager, Dawn Devirgilio highlighted her alignment with our internal Content Marketing team. By collaborating with this team she has built synergies that help support... Read More

Marketing, Social Media Marketing, Strategy

Jun 18, 2014 By Drew Beechler

Social Media and Mobile Battle of the Sexes #Infographic

FinancesOnline.com recently compiled research from studies by the ExactTarget Marketing Cloud, Pew Research, and Nielsen on how women and men differ in their usage of social media and mobile. We know that women and men use social media and mobile devices in different ways, but this research has... Read More

Marketing, Social Media Marketing, Infographics

Jun 17, 2014 By Jeremy Waite

Invest in Your Network - 10 Ways to Build Your Influence

This is my professional LinkedIn network. The closer I dig into it, the more interesting it becomes (and the more stories it seems to tell), but my network has taken on a whole new meaning after an event I hosted with LinkedIn last week... It was a fireside chat with the different teams from... Read More

Marketing, Social Media Marketing, Strategy

Jun 12, 2014 By Baldev Solanki

Thoughts on Social Media Governance from a Wandering Consultant

The great thing about being a social media consultant is that you get to have some vigorous discussions with some very large and complex companies about social mandates across the organization. Recently, I was talking to a large financial services and insurance brand that was trying to wrap their... Read More

Marketing, Social Media Marketing, Strategy

May 14, 2014 By Jonathan Gandolf

5 Plays to Score Big with the #WorldCup

As the most widely viewed sporting event, The FIFA World Cup has fans buzzing with excitement-and that goes double for marketers. After all, a lot has changed since the last World Cup in 2010; brands were socially savvy if they just simply joined the conversation. This year, brands are trying to be... Read More

Marketing, Social Media Marketing, Cross-Channel Marketing

May 02, 2014 By Jeremy Waite

8 Takeaways for Marketers from Facebook's f8 Developer Conference

Mark Zuckerberg presented at Facebook's third f8 Developers Conference in San Franciso earlier this week and he highlighted a few interesting trends. The social network is definitely maturing and getting more serious. Listening to him talk made me feel like this event was a major turning point... Read More

Marketing, Social Media Marketing, Strategy

Apr 30, 2014 By Heike Young

An Insider's Guide to LinkedIn for Marketing: Interview with LinkedIn's Jason Miller

LinkedIn is having a breakthrough year. Take a look at these just-released numbers: 300 million registered users (up from 277 million at the beginning of this year) LinkedIn anticipates 50% of traffic will be mobile by 2014's end A more evenly split user base by gender: 56% male and 44% female... Read More

Marketing, Social Media Marketing, Best Practices

Apr 23, 2014 By Drew Beechler

Major Brands Break Into Messaging App Marketing

Last week IPG Media Lab released a new report on messaging apps and how brands are experimenting with marketing campaigns on these new platforms. Facebook's acquisition of WhatsApp for $19 billion brought significant coverage for the mobile messaging app industry as a whole. Ever since, brands... Read More

Marketing, Social Media Marketing, Mobile Marketing

Apr 21, 2014 By Devon McGinnis

Why Audi Kills it on Instagram: #brandcrush

I admit it: I have a huge #brandcrush on Audi. I love just about every car and marketing move they make. But even if you don't have a thing for this particular brand, you can take a page from the company's use of Instagram and apply the practices to your own brand's Insta-presence. So, what's to... Read More

Marketing, Social Media Marketing, Strategy

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Basic Steps to Add Social Media to Successful Campaigns

Social Media and Mobile Battle of the Sexes #Infographic

Invest in Your Network - 10 Ways to Build Your Influence

Thoughts on Social Media Governance from a Wandering Consultant

5 Plays to Score Big with the #WorldCup

8 Takeaways for Marketers from Facebook's f8 Developer Conference

An Insider's Guide to LinkedIn for Marketing: Interview with LinkedIn's Jason Miller

Major Brands Break Into Messaging App Marketing

Why Audi Kills it on Instagram: #brandcrush

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First