360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Illustration of Astro with holiday lights and boxes

Aug 05, 2019 By Megan Hostetler

Grab These 4 Tactics From Best Buy to Be Holiday Ready

As many retailers know, days like Thanksgiving, Black Friday, and Cyber Monday bring great holiday cheer, and they also bring the highest volume of customer touchpoints. In 2018, Salesforce powered over 20B emails during Cyber Week and nearly 600M push and SMS messages during Christmas and Boxing... Read More

Commerce, Holiday Readiness, Retail

Aug 05, 2019 By Ben Cesare

The Future of Retailing: Smarter and Completely Connected

Shoppers today are like kids in a candy store, enjoying all the enticements that the digital revolution has to offer — from next day shipping to deep discounts to real-time order tracking to easy returns. Today’s shopping experience has evolved rapidly with the ever-expanding role of mobile devices... Read More

Commerce, Platform, Retail, Shopper Experience

Jul 30, 2019 By Joanna Beerman

2019 Holiday Readiness: How to Create Holiday Shopping Pages

This is the second installment in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season. In our experience helping hundreds of retailers get holiday-ready, the best present you can give your shoppers is the ability to easily find the... Read More

Commerce, Commerce Cloud, Holiday Readiness, Retail

Jul 18, 2019 By Bobby Amezaga

How to Use AI in Retail to Personalize Your Shopper Experience

Artificial intelligence (AI) empowers retailers to drive more revenue with personalized experiences. In fact, outerwear retailer Icebreaker found that its shoppers clicked on personalized product recommendations 40% more often than non-personalized ones, leading to 28% more revenue and an 11%... Read More

Commerce, Artificial Intelligence, Retail

Illustration of Astro standing on Amazon boxes

Jul 17, 2019 By Rob Garf

6 Ways Retailers Felt the Prime Day 2019 Effect

Amazon Prime Day has turned into a 48-hour shopping extravaganza — wielding significant retail influence both before and after the actual event. Prime Day has become Prime Week in the same fashion that Cyber Monday has turned into Cyber Week. Case in point: Amazon reported that Prime Day 2019... Read More

Commerce, Research, Retail, Retail Insights

Illustration of Astro in holiday readiness attire

Jul 16, 2019 By John Strain

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions

This is the first in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season. Would you look at that! I hate to do it (somebody is going to), but we are 130 days out from Black Friday. But, chances are, you already knew that. I’ve spent... Read More

Commerce, Retail, Holiday Readiness

Jul 16, 2019 By Christa Matukaitis

How to Provide High-Touch Service With “Order on Behalf Of” Capability

This is the next installment in a series of blog posts on frequent use cases that span the shopper journey across commerce, marketing, and service. It will cover industry best practices, as well as how to’s around setting up these journeys with Salesforce. Check back for additional posts around... Read More

B2B Commerce, Commerce, Commerce Cloud, Customer Service, Retail, Service Cloud

Jul 15, 2019 By Megan Hostetler

3 Steps for Retailers to Personalize Messaging at Scale

In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations. This responsibility stems from more than just the old retail mantra.... Read More

B2B Commerce, B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Retail

Jul 11, 2019 By Drew Lau

How to Launch a Headless Commerce Approach With Salesforce Commerce Cloud

This article is contributed by Mobify, a Salesforce partner. As new customer experience touchpoints emerge and shopper expectations evolve, ecommerce is the last place any company can afford to lose flexibility and agility. To continuously improve existing touchpoints, adopt emerging ones, and... Read More

Commerce, Commerce Cloud, Retail, Guest Blog

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Grab These 4 Tactics From Best Buy to Be Holiday Ready

The Future of Retailing: Smarter and Completely Connected

2019 Holiday Readiness: How to Create Holiday Shopping Pages

How to Use AI in Retail to Personalize Your Shopper Experience

6 Ways Retailers Felt the Prime Day 2019 Effect

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions

How to Provide High-Touch Service With “Order on Behalf Of” Capability

3 Steps for Retailers to Personalize Messaging at Scale

How to Launch a Headless Commerce Approach With Salesforce Commerce Cloud

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

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New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First