360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 19, 2014 By Logan Strain

3 Types Of Headache-Inducing Customers and How to Handle Them

All customers, even the angry ones, are relatively easy to deal with — most of the time. As long as you show a genuine interest in helping them, the majority of people you do business with won’t waste their time making your life frustrating just for the fun of it. But there is a small subset of... Read More

Customer Service

Jun 19, 2014 By Joe Galvin

The Hardest Part of the Sales Job and How to Make it Easier

It’s the toughest challenge facing any sales team: creating new opportunities. Most salespeople agree that prospecting is not something they enjoy. Sales leaders concede that in any case, prospecting is probably the most unstructured and least productive activity the individual salesperson engages... Read More

Sales

Jun 19, 2014 By Marissa Kraines

15 Highlights from Dreamforce 2013 to Get You Ready for 2014

If you can believe it, Dreamforce ’14 is just a few short months away. While we prepare for the big event (and most exciting Dreamforce ever), let's also take some time to reminisce. Here’s a look back at last year’s most awesome highlights: 1. 1,250+ sessions2. 370 partners3. 22... Read More

Dreamforce, Featured, News

Jun 19, 2014 By Sarah Boutin

20 Questions with Salesforce.com’s Woman of the Month

The salesforce.com Woman of the Month campaign turns the spotlight on the amazing women who help make salesforce.com the World’s Most Innovative Company and one of the best places to work. Honorees are nominated by fellow employees and selected by a dedicated committee that works to ensure a... Read More

Careers, Featured

Jun 19, 2014 By Jacqueline Antworth

A Digital Marketer's Guide to Developing Keywords

If you plan to have any kind of digital strategy at all, you need keywords. But you can't just throw terms out into the social universe and hope they stick. You need to understand what keywords are relevant to you, your community, and your industry and how to organize those words and phrases to see... Read More

Marketing, Digital Marketing, Content Marketing

Jun 19, 2014 By Eddy Swindell

How to be Smarter with Traditional Send-Time Optimization

Send-time optimization has been heavily discussed for a long time. Some ESPs have led the charge with this functionality, but it may not be as effective as it used to be. Most ESPs recommend sending emails at times when the recipient has been known to open emails. After all an open rate is one of... Read More

Marketing, Email Marketing, Strategy

Jun 18, 2014 By Donato Diorio

The 8 C’s to Conquering Sales Voicemails

According to Jill Konrath, 97% of all business calls now go to voicemail. Therefore, it should go without saying that all salespeople must be good at voicemail. Not only that, but voicemail can be measured, coached, and improved. Voicemail is here to stay so it’s worth your time... Read More

Sales

Jun 18, 2014 By John Cousineau

How to Improve Your Sales By Asking Better Questions

In his book A Beautiful Question, Warren Berger makes the case that questions create the "lightbulb effect" needed to innovate in anything. It’s an artform all of us learned as kids and almost all of us have lost somewhere along the way to growing up. In Berger’s view, there’s a... Read More

Sales

Jun 18, 2014 By Matt Wesson

The Right Way to Engage With Prospects on Social Media

With sales cycles getting longer and prospects engaging with salespeople later, it is important to put yourself in front of your prospects as early as possible. Social media is the perfect venue to accomplish this. Engaging with social media is a fine balance. Come on too strong with a sales pitch... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Types Of Headache-Inducing Customers and How to Handle Them

The Hardest Part of the Sales Job and How to Make it Easier

15 Highlights from Dreamforce 2013 to Get You Ready for 2014

20 Questions with Salesforce.com’s Woman of the Month

A Digital Marketer's Guide to Developing Keywords

How to be Smarter with Traditional Send-Time Optimization

The 8 C’s to Conquering Sales Voicemails

How to Improve Your Sales By Asking Better Questions

The Right Way to Engage With Prospects on Social Media

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First