360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 10, 2014 By Marc Wayshak

Getting Past Gatekeepers to Reach Decision-Makers

At one time or another, all salespeople have been confronted with the dreaded gatekeeper—that office assistant or administrator who intercepts sales calls, blocking you from talking to the high-level prospect you want to reach. The conversation typically goes something like this: You: “Hello, is... Read More

Sales

Sep 10, 2014 By Hana Abaza

4 Steps for Using Data to Kickstart Your Content Marketing

Good content attracts visitors, but great content hooks people for life. To deliver the right content to the right person, marketers must embrace the data that is at their fingertips—their own and what’s available externally. Data can drive several aspects of your content marketing strategy to... Read More

Analytics, Marketing

Sep 10, 2014 By Joanne Black

Thought Leadership: 5 Ways to Prove You Know Your Stuff

Our clients don’t just buy our products and services. They also buy our expertise. They want to work with the best of the best—salespeople who know their stuff, ask the right questions, and deliver tailor-made solutions that get them the ROI they deserve. Many of your clients don’t get out... Read More

Featured, Marketing, Sales, Social

Sep 10, 2014 By Dave Kurlan

Would Customer Service Reps Accept a Job in Sales?

One shouldn’t have to think long or hard about the answer to that question. If your answer matches my answer, it will explain all of the not-so-good customer service experiences we’ve all had and point to the biggest problem facing the customer service industry. Did you answer, “Yes”? Wrong... Read More

Customer Service

Sep 10, 2014 By Stuart Leung

Don’t Waste Your Time Negotiating With These Customers

Dealing with difficult clients is sometimes necessary, but there are two types of customers that simply aren’t worth negotiating with: The customer who turns irritable, and the one who sees things only in black and white. This article explains how to spot these two types of customers early on in... Read More

Featured, Sales

Sep 10, 2014 By Laura Fagan

IT Visionaries: The New Role of the Enterprise Architect

Technology continues to disrupt long-established roles across business and IT, including that of the enterprise architect (EA). As the former Chief Architect and CTO of JPMorgan Chase, Adrian Kunzle knows this challenge all too well. For the latest installment in the ongoing “IT... Read More

Apps, IT, Platform

Sep 10, 2014 By Mitch Causey

3 Examples that Prove One-to-One Customer Service is Scalable Marketing

Opportunity is missed by most people because it is dressed in overalls and looks like work.Ã¢ÂÂ Thomas EdisonIn today's world of increasingly-higher transparency and communication standards expected of companies, both customer service and marketing is tough. We're swimming across a vast... Read More

Marketing, Customer Journeys, Marketing Personalization

Sep 09, 2014 By David B. Thomas

Benioff Highlights Philanthropy and New VC Arm at TechCrunch Disrupt

When you think of TechCrunch Disrupt and the startups jostling for money and media attention, love and giving may not be the first things that come to mind. Salesforce.com Chairman and CEO Marc Benioff used his time on stage with TechCrunch founder Michael Arrington to remind the assembled tech... Read More

Cloud, Featured, News

Sep 09, 2014 By The Salesforce Trust Team

Top 5 Ways to Protect Yourself and Your Company Online

With the continuously changing security threat landscape it can be tricky to understand how to protect your online data. We want to help our customers be more security aware—whether you're using Salesforce or other cloud-based services. Following are some of the best practices we've given... Read More

Cloud, Featured, IT, News

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Getting Past Gatekeepers to Reach Decision-Makers

4 Steps for Using Data to Kickstart Your Content Marketing

Thought Leadership: 5 Ways to Prove You Know Your Stuff

Would Customer Service Reps Accept a Job in Sales?

Don’t Waste Your Time Negotiating With These Customers

IT Visionaries: The New Role of the Enterprise Architect

3 Examples that Prove One-to-One Customer Service is Scalable Marketing

Benioff Highlights Philanthropy and New VC Arm at TechCrunch Disrupt

Top 5 Ways to Protect Yourself and Your Company Online

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First