Our clients don’t just buy our products and services. They also buy our expertise. They want to work with the best of the best—salespeople who know their stuff, ask the right questions, and deliver tailor-made solutions that get them the ROI they deserve.
Many of your clients don’t get out of their corner offices very often. While they have their heads buried in their work, you’re out there talking to people—at different companies and across multiple industries—learning best practices and hearing stories about what is working and what isn’t.
That’s what clients want from you—the value of your experience and expertise. Think about it as if you were the buyer. Would you prefer to work with someone who only knows the ins and outs of what he’s selling? Or would you be more likely to choose an expert—someone who sees the big picture and can help you get a leg up on your competition?
Social media has provided a new outlet to showcase your expertise—and your passion. Brick and mortar establishments are about location, location, location. The cyber-world is about content, content, content. When you provide consistent, relevant, helpful content, and answer questions on your area of expertise, you quickly become known as the go-to person for your topic.
Buyers will gravitate to you. You will be the expert everyone turns to for advice (and yes, to spend some money). After all, you’re not just a salesperson; you’re a thought leader.
Thought leadership is not that complicated. But it's not easy either. Like anything worth doing, it requires focus, confidence, and courage.
Here’s what it takes:
Knowledge is power. Your position gives you unique, valuable insights. And sharing those insights is your competitive advantage.
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