Hana Abaza

Hana Abaza is the Director of Marketing at Uberflip where she combines a metrics driven approach with a commitment to creating an exceptional brand experience. She has a knack for communicating inspired tech solutions to mainstream audiences and, with over a decade of experience in digital marketing, she gets results. Hana is also a speaker and contributor to the Forbes, Huffungton Post, Marketing Profs, Content Marketing Institute, CMO.com and other publications. Find her on Google+ or follow her on Twitter @HanaAbaza.

Dec 04, 2014 By Hana Abaza

Content is for Closers: How to Leverage Content for Sales Enablement

“Put. That coffee. Down. Coffee’s for closers only.” If you work in Sales or Marketing (and were born before 1992), you probably recognize that line from Alec Baldwin’s character in Glengarry Glen Ross. But let’s shake it up a bit. Forget coffee. Content is for closers. It’s... Read More

Sep 10, 2014 By Hana Abaza

4 Steps for Using Data to Kickstart Your Content Marketing

Good content attracts visitors, but great content hooks people for life. To deliver the right content to the right person, marketers must embrace the data that is at their fingertips—their own and what’s available externally. Data can drive several aspects of your content marketing strategy to... Read More

Analytics, Marketing