Oct 23, 2014 By Lauren Esposito

5 Tips for Creating Highly Effective Video Thumbnails

Like a movie poster or book cover, a video thumbnail is the first thing your audience sees. And while it's nice to think that we don't judge books by their covers, when it comes to video thumbnails, we do! That's why, as digital marketers, we need to take the time to create the right video... Read More

Marketing, Digital Marketing, Best Practices

Oct 24, 2014 By Renaud Sicard

Refresh: The Mobile App Making Sales Teams Smarter

Refresh is a new app offered through Salesforce's AppExchange. It allows relationship-driven business communication by improving users' experiences by granting sales teams to enable essential contact information for customers or prospects in your network. The mobile app was launched last April... Read More

Marketing, Digital Marketing, Mobile Marketing

Oct 23, 2014 By Emily Stanford

VIDEO: What We Learned at Dreamforce '14

Dreamforce is all about innovation, fun, and giving back. It is the Super Bowl of cloud computing. And it's an amazing place to learn amazing new things and meet fabulous new people. That's what we did, anyway. In order to get the most out of my Dreamforce experience, I set out with my... Read More

Cloud, Dreamforce, Events, Featured

Oct 23, 2014 By Harish Peri

Accelerating Sales Requires 3rd Party Data

As Andy MacMillan, SVP & GM, Data.com, discussed in the Data.com Keynote at Dreamforce last week, how we think about customer data is changing. Now, you need to look outside the four walls of your business to get the best customer intelligence. While creating this multi-dimensional customer... Read More

Data.com, Dreamforce, Sales

Oct 23, 2014 By Laura Stack

The Check Six Measures: Managing Like a Pilot

My father retired was a Colonel in the U.S. Air Force, and he spent many years teaching at the Air Force Academy in Colorado Springs. One thing he always taught his students about flying—and me, when I started driving—was "check your six." In military parlance, your "six" is... Read More

Oct 23, 2014 By Kevin Ives

5 Things I Wish I Knew Before I Became a Support Agent

I’ve had a lot of different roles here at Desk.com and it all started with support. Back story: I was working at a startup that uses Desk.com when I got a great opportunity to join the Wow team as a Support Engineer. I learned a lot in that position and thought I would share some of the tips and... Read More

Featured, Desk.com, Customer Service

Oct 23, 2014 By Deborah Sweeney

How to Run a Business and Keep Your Weekends Free

Entrepreneurs sacrifice a lot for their businesses. Money, time, social life—all of these tend to go out the window. What I didn’t expect to lose, however, were my weekends. Business owners don’t procrastinate; we are constantly firing on all cylinders. I thought I’d get my work done during... Read More

Oct 23, 2014 By Ken Thoreson

How Protocols Will Change Sales

I recently read an article about the demise of solution selling. It described how salespeople who are following the traditional methods of selling (seeking out the pain) are losing to the new breed of “sales disruptors." These are salespeople who find solutions to business problems that... Read More

Oct 23, 2014 By Nicole Klemp

Why You Should Be Posting to Facebook on the Weekends

Many marketers are missing out on golden opportunities to engage their audiences. In our research for the Salesforce Marketing Cloud Social Engagement Benchmark Report, we analyzed metrics from 2+ million Facebook posts to discover the best days and times for maximum customer engagement.... Read More

Marketing, Social Media Marketing, Strategy