Oct 28, 2014 By Marissa Kraines

QUIZ: Which San Francisco Giants Superstar are You?

Wow. Three times in five years. The San Francisco Giants are in the World Series! What a year it was for the 2014 San Francisco Giants. It was a season filled with ups, downs, and a whole lot of fun. We witnessed amazing baseball, players becoming heroes, and incredibly inspiring... Read More

Oct 28, 2014 By Tyler Prince

The 2014 Partner Innovation Awards: Showcasing the Power of the Salesforce Ecosystem

My second Dreamforce was a truly inspirational experience, fueled by innovation and the potential for business transformation. We made some big announcements, introducing capabilities that will unlock new opportunities for companies and enable them to connect with their customers in entirely new... Read More

Analytics, Cloud, Dreamforce, Customer Story

Oct 28, 2014 By Matt Brown

Vote Now: Winter '15 Nominations are Now Open!

If you are anything like me, I am glad that the colder weather is approaching. The season brings warm winter fires, even more Pumpkin Spice Lattes, and it's the time for you to nominate awesome individuals from the community as the Winter '15 MVPs. Even if you are not familiar... Read More

Oct 28, 2014 By Jeff Winsper

Does Your CFO Think Marketing is a Cost or an Investment?

The debate about marketing being a cost or an investment still rages on. I think part of it stems from CFOs categorizing marketing costs as an expense on the P&L rather than considering marketing as an opportunity to drive revenue to the top line. The former is required by basic accounting;... Read More

Oct 28, 2014 By Adrian Davis

3 Key Behaviors for Superior Sales Performance

As a sales leader, are your efforts really making a difference? A 2011 study from the Aberdeen Group revealed that most salespeople are not meeting company expectations. They found that: Only 4% of salespeople in the bottom 30% of companies achieve their quota Only 49% of salespeople in the... Read More

Oct 28, 2014 By Joanne Black

4 Ways Salespeople Screw Up Social Networking

Social engagement. Is it just another term to check off the buzzword bingo card at your next sales meeting? Not really. It simply means having robust conversations, exchanging ideas, providing insights, and sharing expertise—whether we’re online, on the phone, or meeting in person. It’s what... Read More

Featured, Sales, Social

Oct 28, 2014 By Heike Young

13 Content Marketing Principles from Horror Movies

'Tis the season to make or buy a Halloween costume, take a haunted hayride, and eat your favorite Halloween candy. For many of us, Halloween also means watching a beloved scary movie. At their core, movies are simply content waiting to be shared and enjoyed, just like the videos or blog posts... Read More

Marketing, Digital Marketing, Content Marketing

Oct 28, 2014 By Kiersten Walter

Refresh Your Approach to 1:1 Marketing with Forrester Consulting #Infographic

In the age of the customer, companies differentiate themselves from their competitors through the relationships they have with their customers. The ability to deliver personalized customer journeys and contextual, unique offers is essential to retaining and converting customers to brand advocates.... Read More

Marketing, Digital Marketing, Infographics

Oct 27, 2014 By Lauren Habig

5 Ways to Grow Your Business With Customer Service [Infographic]

How does an SMB with limited resources, time, and money compete against the big fish? You need to engage the blowfish effect. If you haven’t heard of the blowfish effect, it’s the act of making your small business appear larger than it really is so you look like the big fish in the... Read More

Desk.com, Featured, Service Cloud, Small Business