Oct 21, 2014 By Anthony Iannarino

4 Reasons Salespeople Must Be Marketers

I’ve named the group of folks that believe the “social selling” tools are the only things necessary to sell effectively “the social media mafia.” They’re loud, homogenous, and they’re wrong about social media being the only method for prospecting today. The old ways are still effective, and the... Read More

Marketing, Sales

Oct 21, 2014 By Michael Harris

Selling Value With Insight Storytelling: 3 Hypotheses

Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change. Your salespeople would no longer have to chase these empowered buyers down the road of commoditization and... Read More

Sales

Oct 21, 2014 By Emily Stanford

5 Key Questions from the Bluewolf State of Salesforce Report

Every year, Bluewolf, a global business consulting firm, publishes The State of Salesforce, an annual analysis of how the best companies use salesforce.com. Bluewolf, in partnership with the MIT Sloan School of Management, collects data from more than 1,000 salesforce.com customers, with... Read More

Cloud, Featured, Marketing, News, Sales

Oct 21, 2014 By Molly Hoffmeister

4 Crucial Steps to Trade Show Follow-up

How much time do you spend preparing to sponsor a trade show event?If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you have sufficient staff and that everyone is where you need them to be can mean... Read More

Cloud, Events, Featured, Marketing, Sales

Oct 20, 2014 By Lauren Esposito

Agile Email and the Real-Time Holiday Inbox

With the holiday season right around the corner, many email marketers are deep within the planning and execution cycle and still wondering if they've done everything possible to make 2014 the biggest holiday season ever. What steps can you still take this year to ensure your emails stand out above... Read More

Marketing, Email Marketing, Best Practices

Oct 21, 2014 By Chad Schaeffer

17 Social Customer Service Reports You Can't Live Without

I have the best job in the world. I get to do what I truly love which is help clients improve their social customer service programs. I've been fortunate to be in this small but growing niche for almost 5 years now after spending 9 years helping some of the largest global contact centers provide a... Read More

Marketing, Social Media Marketing, Analytics

Oct 20, 2014 By David B. Thomas

Marketing Without #FOMO

If you’re a marketer, or even a normal human being, you may have experienced FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, FOMO is on the rise, spread from marketer to marketer in discussions of social networks like Ello and Snapchat. Fear of... Read More

Featured, Marketing, Small Business, Social

Oct 20, 2014 By Ken Thoreson

8 Ways Salespeople Can Continue Prospecting

Last week, during a client’s sales meeting, we got into a discussion regarding pipeline values. Needless to say, the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives.  Several of the salespeople blamed marketing for not generating... Read More

Leadership, Sales

Oct 20, 2014 By Jeff Ogden

The Importance of Attitude

The attributes that make a great employee or leader have long been discussed and debated. Intensity, drive, and risk-taking are a few that are often top of mind. A less highly regarded, but equally (if not more) important, part of being successful? A good attitude.  I recently took a major... Read More