Jan 12, 2015 By Devon McGinnis

Just Published: 2015 State of Marketing Report

It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. Inside this second annual report, 2015 State of Marketing, you get an unparalleled look at marketers’ most pressing... Read More

Marketing

Jan 12, 2015 By Jessica Kremer

The Spring '15 Release Preview is Here [SLIDESHARE]

Check out the new Spring ’15 Release Preview to learn how you can connect with your customers anywhere with the Customer Success Platform. With over 250 new features in the Spring ’15 release, you can now build meaningful connections with your customers, partners, and employees on any device. The... Read More

Cloud, Community Cloud, Featured, Marketing Cloud, Platform, Sales Cloud, Seasonal Release, Service Cloud

Jan 12, 2015 By Salesforce

How Clean Data Will Power 2015 [VIDEO]

Get clean customer data and rich insights lightning-fast with the tap of a finger. Know your customer’s businesses even better than they do, and sell faster than the competition. It’s all possible with Data.com — the trusted source of B2B customer data for sales. Watch the video to learn more... Read More

Analytics, Cloud, Data.com, Featured

Jan 12, 2015 By Matt Wesson

Small Business Spotlight: How 365 Retail Markets Sustains a Culture of Innovation

365 Retail Markets was founded in 2008 with the ambitious goal of revolutionizing the vending industry. In the 7 years since, the company has proceeded to do just that with innovative solutions and an eye towards the future. As Director of Product at 365 Retail Markets, Ryan... Read More

Sales Cloud, Small Business, SMB Spotlight

Jan 12, 2015 By Jeff Ogden

3 Marketing Lessons From a New York City Steakhouse

Let’s say you want to open a steakhouse in New York City. You sit down with your business partners and start planning things like location, food and payment terms. What would every restaurant plan? To be in a busy location, such as Times Square, which is the main tourist area in New York City. To... Read More

Jan 12, 2015 By Steve Orell

5 In-Store Mobile Tools Retailers Should Implement Now

Another holiday season has passed, when once again retailers unintentionally pitted shoppers against each other in grueling competition. A simple objective such as collecting a gift on layaway would be easy if we could get the attention of the knowledgeable red-shirted sales clerk. But if the... Read More

Apps, Cloud, IT, Mobile, Platform, Social

Jan 09, 2015 By Drew Beechler

Top CES 2015 Social Trends

This week CES took over Las Vegas. Amid the celebrity sightings, guest speakers, concerts, and driverless cars, the top consumer electronics brands in the world all converge for one epic week of product announcements, keynotes, smart "things," and selfie sticks.  The reoccurring themes... Read More

Marketing, Marketing Cloud, Mobile, Social

Jan 09, 2015 By Drew Beechler

How Senior-Level Marketers Are Redefining Success and Integrating the Customer Journey [Slideshare]

Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind... Read More

Jan 09, 2015 By Chanin Ballance

4 Ways to Boost Sales Productivity with Guided Selling

Buyers are more sophisticated than ever and sales reps must adapt. With many resources at their fingertips, buyers are no longer reliant on sales to educate them on products. Yet, buyers are more challenged by complex business issues than ever. The solution, as Forrester’s Mark Lindwall clearly... Read More

Analytics, Sales