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Aleksandr Peterson
Aleksandr Peterson is a technology analyst at TechnologyAdvice. He covers gamification, CRMs, project management, and other emerging business technology. Connect with him on LinkedIn.
Winston Churchill once said, “Plans are of little importance, but planning is essential.” This paradox is especially true in project management. Circumstance causes frequent departure from plans, and yet planning remains an invaluable asset, serving as a roadmap for the project and a baseline for...
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As marketing automation gains popularity many companies are expanding their use of email campaigns. Spammers, unfortunately, are also expanding their use of spam. In 2013, spam comprised an estimated 84 percent of all email traffic.
As a result, email providers and readers have raised the...
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