360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 13, 2015 By Adam Blitzer

Want to Sell Smarter? Stop Wasting Resources on Low Value Prospect Engagement

Engagement means a lot of things in the world of marketing and sales: social media engagement, brand engagement, email engagement, logging calls — and that’s just the beginning. For B2B companies with complex sales cycles, prospect engagement is the lifeblood of the buyer’s journey, and insights... Read More

Marketing, Sales, Social

Apr 13, 2015 By Chad White

5 Blueprints for Building Smarter Emails

Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter... Read More

Marketing

Apr 13, 2015 By Lauren Jung

5 Ways To Cut Through The Clutter With Influencer Marketing

With every tweet, Instagram photo and Facebook post, the digital world is becoming a far more cluttered space. In turn, customers are cutting to the chase and going straight to trusted sources to get to the bottom of things: new trends, innovative ideas and trusted advice on what to buy. The power... Read More

Marketing, Social Media

Apr 13, 2015 By Reuben Yonatan

The 5 Biggest Drawbacks of Open Office Plans

Business leaders know that every few years several new buzzwords seem to pop up on the radar of all the major industry leaders, propelling enormous shifts in corporate culture. One of the latest buzzwords has been “open office” plan. The idea of an office without walls has quickly caught on, with... Read More

Cloud, Collaboration

Apr 13, 2015 By Marv Dumon

Small Business Spotlight: How Should Small Businesses Tie Content Metrics to Revenue?

Among marketers, there's growing popularity in tying content to revenue. While it's reasonable to justify dollars spent on content marketing, a one-size-fits-all approach may add risk to your small business.... Read More

Featured, Marketing, Small Business, SMB Spotlight

Apr 13, 2015 By Marissa Kraines

ICYMI: The Boston Salesforce World Tour

The Salesforce World Tour warmed up Boston! Another stop on the Salesforce World Tour was a huge success because of all of you who attended: great content, awesome demos and a whole lot of energy. Didn't catch the Boston Salesforce World Tour? We've got you covered! Check out our highlights: The... Read More

Cloud, Featured

Apr 11, 2015 By Donal Daly

The Difference Between Price and Value

I started my first software company in 1986 when I was in my early-twenties. The company provided Artificial Intelligence and Expert System software tools and solutions primarily to financial institutions. (This experience has since served me very well in our Smart Sales Transformation endeavors... Read More

Sales

Apr 10, 2015 By Sangram Vajre

The B2B Sales Funnel Is Dead — and Here's the Proof

You heard me — the B2B sales and marketing funnel is dead, and by now, I think we all know it. However, if this comes as a surprise to you, then hopefully the rest of this post will be very enlightening (and if this isn't a surprise, I’d be interested in reading your thoughts in the... Read More

Marketing, Sales

Apr 10, 2015 By Tibor Shanto

Execution – Everything Else is Just Talk!

There is a lot of talk in sales, sales people talking, buyers talking, sales people talking over the buyers. One can easily get the impression that there are a lot of words in sales that count. But the reality is that only one word that counts Execution — everything else is just talk! The... Read More

Sales, Leadership

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Want to Sell Smarter? Stop Wasting Resources on Low Value Prospect Engagement

5 Blueprints for Building Smarter Emails

5 Ways To Cut Through The Clutter With Influencer Marketing

The 5 Biggest Drawbacks of Open Office Plans

Small Business Spotlight: How Should Small Businesses Tie Content Metrics to Revenue?

ICYMI: The Boston Salesforce World Tour

The Difference Between Price and Value

The B2B Sales Funnel Is Dead — and Here's the Proof

Execution – Everything Else is Just Talk!

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First