360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 26, 2015 By Hilary Givens

Advertising Insights: On-Target Ads, the Growth of Twitter MoPub, Instagram Daily Usage

This week we’re bringing you data in on-target ad rates with premium and programmatic ad placements. In addition, we’ll look at new growth in native ads within the Twitter MoPub marketplace. Finally, the percentage of Instagram users who visit the site daily increases from a last year. According to... Read More

Marketing Cloud, Marketing, Social, Social Media

Aug 26, 2015 By Devon McGinnis

New Research: 1,900 Customer Service Leaders Share 4 Biggest Trends

Customers today expect companies to interact on their own turf, in whichever digital channel they inhabit. This omni-channel behavior, fueled by an explosion in new technologies, first grabbed marketers’ attention and sparked huge growth in marketing across email, mobile, social, and web. Now, the... Read More

Customer Service, Service, Service Cloud

Aug 25, 2015 By Kexin Chen

Salesforce CIO’s Perspective: How Mobile Can Supercharge Employee Productivity

Salesforce CIO Ross Meyercord has been growing one of the leading information technology teams in the broader IT space for the past three years. With Dreamforce 2015 quickly approaching, Meyercord shares in this interview how his department has supercharged app development to create a mobile-first... Read More

Apps, IT, Mobile, Leadership, Cloud, Dreamforce

Aug 25, 2015 By Simon Mulcahy

Salesforce Financial Services Cloud: Making Client-First a Reality

For too long, the wealth management industry has been about 55-year-old men serving 55-year-old men. But the world is changing. An estimated $2 trillion is expected to transfer between generations in the next five years. Unsurprisingly, this new generation of investors does not want to work with... Read More

Cloud, Leadership, Platform

Aug 25, 2015 By Craig Villamor

How We Designed the New Salesforce At Scale

Lightning Experience is Salesforce’s most beautiful product. But being beautiful isn’t enough. We’re an enterprise company that recognizes the world has changed, and good design isn’t just for consumer companies. That’s why this new desktop user experience is also the best design work we’ve ever... Read More

Cloud, Sales Cloud, Lightning

Aug 25, 2015 By Mike Rosenbaum

Welcome to the Future of CRM. Welcome to Salesforce Lightning.

Every once in a while you get an opportunity to work on something that changes the game. Something that is hard and risky and meaningful. Something that when you are being honest with yourself makes you scared. For me this was — and still kind of is — a scary project. So it’s especially gratifying... Read More

Cloud, Innovation, Sales Cloud, Seasonal Release, Lightning

Aug 24, 2015 By Rebecca Brown

The AppExchange at Dreamforce '15: A Complete Guide

Are you ready to #GetAppHappy? Do you have your front row seat for the AppExchange Mega Session? Do you know that over 70% of Salesforce customers have installed apps from the AppExchange? Dreamforce is the perfect opportunity to interact with peers and partners to learn how apps help Salesforce... Read More

AppExchange, Dreamforce, Featured

Aug 21, 2015 By John Goodman

Avoid Social Media Disasters By Giving Good Basic Service

Social media for service is a growing trend, but is accompanied by two myths. First, lots of customers want to use social media as a primary service channel. Secondly, unless you are very careful, there is a high potential for social media disasters, such as the much-discussed United Breaks Guitars... Read More

Customer Service, Service, Social, Social Media

Aug 21, 2015 By Brendan Cournoyer

3 Ways to Improve Sales Enablement Within Your CRM

If you’ve had a conversation about sales enablement lately, chances are the word “content” has come up. In fact, it’s probably come up a lot. And rightly so. While there are many definitions of sales enablement floating around, it ultimately comes down to one thing: providing reps with the... Read More

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Advertising Insights: On-Target Ads, the Growth of Twitter MoPub, Instagram Daily Usage

New Research: 1,900 Customer Service Leaders Share 4 Biggest Trends

Salesforce CIO’s Perspective: How Mobile Can Supercharge Employee Productivity

Salesforce Financial Services Cloud: Making Client-First a Reality

How We Designed the New Salesforce At Scale

Welcome to the Future of CRM. Welcome to Salesforce Lightning.

The AppExchange at Dreamforce '15: A Complete Guide

Avoid Social Media Disasters By Giving Good Basic Service

3 Ways to Improve Sales Enablement Within Your CRM

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First