360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 28, 2015 By Hilary Givens

Shifting Gears in Automotive Advertising

The automotive industry is one of many industries that have embraced advertising on Facebook, Twitter, and LinkedIn to reach customers in the places and on the devices where they spend their time. Auto advertisers see the value these ads offer car buyers and therefore continue to increase ad... Read More

Marketing, Marketing Cloud, Social, Social Media

Aug 27, 2015 By Ian Brodie

7 Ways to Beat Your Blogging Slump

Anyone who’s ever started a blog eventually hits a slump. If you’ve been there you’ll know what I mean. Suddenly the steady flow of ideas that drove your content production grinds to a halt. Every word has to be dragged out of your brain. And nothing you write seems up to scratch. So you stop for a... Read More

Marketing

Aug 27, 2015 By Jason Jordan

Deadly Sales Management Trend #5: The Sales Manager as a Firefighter

In this final installment of our five-part series about troublesome sales management trends, we look at the constant demand on a sales manager’s time. Sales managers are in demand by sales reps who want them to solve their problems. They’re in demand by their sales reps’ customers who want to shake... Read More

Sales, Leadership, Featured

Aug 27, 2015 By Matthew Hutchinson

Behind the Scenes: How Predictive Intelligence Drives Exceptional Customer Experiences

Every CMO is concerned with how to deliver a premium customer experience with every interaction. They admire marquee brands like Amazon, Uber and Starbucks who are winning because of their attention to the individual. They recognize that the competition for engagement across the customer lifecycle... Read More

Featured, Leadership, Marketing, Marketing Cloud, Customer Service

Aug 27, 2015 By Ross Meyercord

What's Your Identity? Using Single Sign-On to Improve Employee Experience at Salesforce

It’s Thursday. You are sitting in an airport waiting to fly home after a series of successful meetings. Before you board, you need to order some schwag for a new customer, log a few expenses, send out some kudos to your sales engineer for an awesome client demo, and maybe quickly tweak a slide deck... Read More

Platform, Cloud, IT

Aug 26, 2015 By Jon Birdsong

The Backbone of Basics: Weekly One-on-Ones

Pack the lunch boxes. Buy the latest school supplies. Set the carpool calendar today. Students across the country are in line for back-to-school haircuts. Yes, that time of the year is here; it’s creeped on us faster than a four-seam fastball. Out-Of-Office (OOO) replies seem to dwindle down... Read More

Sales, Leadership

Aug 26, 2015 By Heike Young

5 Reasons Content Marketing is Different From Other Marketing Approaches

Every company has customers with questions, and every customer has a million places they can go to get answers. Because content marketing seeks to provide customers with the valuable content they need (instead of what companies think they want), that means content marketing is truly an approach... Read More

Content Marketing, Marketing, Featured, Social Media

Aug 26, 2015 By Matthew Hutchinson

What is Predictive Intelligence—and Why Should Every Marketer Care?

Imagine you’re meeting with your CMO, and she mentions that she’s been hearing a lot of buzz about ‘Predictive Intelligence.’ She confesses that she doesn’t fully understand the term, and asks if you would explain what it is and how your brand would benefit from using it. How would you respond? If... Read More

Marketing, Marketing Cloud, Leadership

Aug 26, 2015 By Scott McCorkle

Announcing the 2015 Marketing Cloud Surfboard Award Winners

Earlier this Summer, we put out a call for submissions to the first annual Marketing Cloud Surfboard Awards. Today, we’re excited to recognize 12 of our top customers for their digital marketing success and innovations. Why the Surfboard? Salesforce CEO Marc Benioff and the entire Salesforce... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Shifting Gears in Automotive Advertising

7 Ways to Beat Your Blogging Slump

Deadly Sales Management Trend #5: The Sales Manager as a Firefighter

Behind the Scenes: How Predictive Intelligence Drives Exceptional Customer Experiences

What's Your Identity? Using Single Sign-On to Improve Employee Experience at Salesforce

The Backbone of Basics: Weekly One-on-Ones

5 Reasons Content Marketing is Different From Other Marketing Approaches

What is Predictive Intelligence—and Why Should Every Marketer Care?

Announcing the 2015 Marketing Cloud Surfboard Award Winners

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First