360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 13, 2015 By Matthew Hutchinson

Rx for Success: Five Ways Independent Drug Stores Can Create Loyal Customers with Digital Marketing

For decades, independent drug stores stood as the cornerstone of most communities. With one stop, a customer could purchase over-the-counter medicines and everyday items, and of course, get their prescriptions filled while they shopped. If Norman Rockwell’s portrayals are accurate, you could also... Read More

Marketing, Leadership, Marketing Cloud

Oct 13, 2015 By Rama Sawhney

3 Key Steps to Getting the Most Out of Your Salesforce Investment

Wondering what your next step is in your Salesforce experience? Trying to understand your options and how we can help? This e-book can be your guide. From online tools and training to best practice coaching, 24/7 support, technical help for app development, and Administration Services to extend... Read More

Success Stories, Cloud

Oct 13, 2015 By Rebecca Brown

How Motorola Mobility Increased Visibility into Profit Margins with Salesforce and Apttus

When you’re a company as complex as Motorola Mobility, and you want a more comprehensive view into your financials, what do you do? Chad Pratt, Motorola Mobility’s Senior Business Analyst IT Sales, turned to Salesforce and the AppExchange to help. In the latest AppExchange Connected Leaders... Read More

AppExchange, Apps, Sales

Oct 13, 2015 By Lisa Lee

Key Takeaways From Shop.org

If there was one takeaway from the recent Shop.org Digital Summit, it might be summarized by the president of Lilly Pulitzer, Michelle Kelly, who said that every time her company thinks they’ve made a change sufficient to keep up with consumer demands, “we get a clue that our customer is moving faster. What keeps me up at night is making sure we’re doing enough to keep up.”... Read More

Commerce, Customer Story, Retail Insights, Unified Commerce

Oct 12, 2015 By Jen Wetzel

The Pumpkin Spice Phenomenon: 3 Lessons for Marketers

Fall is officially here, and you know what that means. Yes, it’s pumpkin spice season. From the well-known drink, to autumn inspired candles, you may see more pumpkin spice- themed items than leaves on the ground this season. Whether you love it or leave it, it’s unavoidable. What can marketers... Read More

Marketing, Marketing Cloud

Oct 12, 2015 By Matthew Hutchinson

Why October 20th is an Essential Day for Marketers in Indianapolis and Austin

Most years, October 20 doesn’t get much attention. With all due respect to the Louisiana Purchase (1803) and the introduction of cork-centered baseballs (1910), it’s one of those weird days where nothing very significant has ever happened. But for marketers in Indianapolis and Austin, October 20,... Read More

Events, Marketing, Marketing Cloud

Oct 12, 2015 By Michael Harris

The Status Quo Bias: Why Customers Deviate From Rational Economic Behavior

The value to buy your product is overwhelming, and yet the customer decides not to buy. Why? The optimism and status quo bias block customers from making the rational choice to buy your product. To help customers see the value of change, sellers can counteract these negative biases by performing a... Read More

Leadership, Sales

Oct 12, 2015 By Marissa Kraines

What Admins Learned at Dreamforce

Admins are at the heart of Salesforce, and they surely were at the heart of Dreamforce. The best thing about Dreamforce is that it lives on year round, and you can take advantage of all the great content at any time! Check out some of our top sessions from Dreamforce for admins, get inspired, and... Read More

Cloud, Dreamforce, Events, Innovation, Leadership

Oct 12, 2015 By Heike Young

5 Reasons Why It’s the Dawn of the Digital Marketer

The dawn of the digital marketer is here. The physical and the digital worlds have converged, and the traditional boundaries of CRM have blurred. Every marketer now has an unprecedented opportunity to connect with customers in entirely new ways. Need more reasons why it’s a critical time for... Read More

Dreamforce, Marketing, Marketing Cloud, Leadership, Featured

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Rx for Success: Five Ways Independent Drug Stores Can Create Loyal Customers with Digital Marketing

3 Key Steps to Getting the Most Out of Your Salesforce Investment

How Motorola Mobility Increased Visibility into Profit Margins with Salesforce and Apttus

Key Takeaways From Shop.org

The Pumpkin Spice Phenomenon: 3 Lessons for Marketers

Why October 20th is an Essential Day for Marketers in Indianapolis and Austin

The Status Quo Bias: Why Customers Deviate From Rational Economic Behavior

What Admins Learned at Dreamforce

5 Reasons Why It’s the Dawn of the Digital Marketer

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First