360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 08, 2015 By Hilary Givens

Retail Industry Buys Into the Twitter Digital Advertising Opportunity

Digital Advertising Today Recent data shows social ad spend is accelerating at an even more rapid pace than forecasted this April. According to eMarketer, global ad spend will reach $25B in 2015, as opposed to the expected $23B. One industry in particular is responsible for over one-fifth of total... Read More

Marketing, Marketing Cloud, Social Media

Oct 08, 2015 By Noah Kravitz

Dreamforce Book Drive: Paying it Forward By Giving Back

During Dreamforce ’15 I had the honor of interviewing Lilly Krenn, director of volunteer services at UCSF Benioff Children’s Hospital Oakland, about the Dreamforce book drive. Kicked off in August at Presidio Middle School in San Francisco, the drive sought to engage employees, Dreamforce... Read More

Dreamforce, Foundation, Cloud

Oct 07, 2015 By Kristina Anderson

7 Benefits of an Efficient Billing System

You send bills to your customers and you want them paid quickly -- that's why efficiency in your billing process is key. Ultimately, the quicker your business can get invoices to customers and clients, the faster your business will be paid, which will have a positive impact on cash flow. Delays in... Read More

Quote-to-Cash

Oct 07, 2015 By Kyle Graden

Advertising Insights: Dynamic Content, Tweet Copy for Mobile Apps, UK Media Habits

You sometime only have a split second to capture the attention of your audience, so it is critical to strategize what image or video to use, what message you presenting, and on which device you will share your ad. This week insights will help you with all of those elements as we share the benefits... Read More

Marketing, Marketing Cloud, Social, Social Media

Oct 07, 2015 By Jane Alexander

7 Strategies For Re-Engaging Cold Prospects

Every salesperson has had a warm prospect inexplicably go cold. It’s a weird feeling. Initial conversations and follow-ups went well, then all of a sudden — radio silence. This lack of a response is especially difficult for salespeople because it means the prospect could be dealing with any number... Read More

Sales

Oct 07, 2015 By Scott McCorkle

Salesforce And Facebook Lead Ads: Drive Leads From Facebook Ads Directly to Your CRM

The data shows us that advertising is quickly moving from mass, impersonalized media, to personalized media at scale. In practice, what that means is that today, many marketers still try to show the right digital ads to the right people primarily with web cookies, an unreliable approach with... Read More

Marketing, Marketing Cloud, Social, Social Media, Featured

Oct 07, 2015 By Tom Searcy

3 Sales Measures that Matter Now

Sales performance won’t change if you measure the wrong things. Superfluous measures can distract us from asking the more important question—“What should I measure to know the progress of the sales force on the road to winning?” Below are three measures you might find helpful for tracking your... Read More

Sales, Analytics

Oct 07, 2015 By Andrew Davies

Improving Lead Response Times with Your Content

Salespeople are too slow at following up When it comes to following up on a lead, it is should come as no surprise that a quick, timely response yields the best results. You don’t like to be kept waiting when you are seeking an answer to your query or a service of some sort, neither do your... Read More

Content Marketing, Sales

Oct 07, 2015 By Matthew Hutchinson

Activision Customers Win Big with Social Customer Care

Gamers tend to be technically savvy—and they’re usually not shy when it comes to sharing their opinions about (or problems with) the games they play. For many, social networks are prime outlets. More and more, it’s how they want to seek service and ensure their voices are heard. At companies like... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Retail Industry Buys Into the Twitter Digital Advertising Opportunity

Dreamforce Book Drive: Paying it Forward By Giving Back

7 Benefits of an Efficient Billing System

Advertising Insights: Dynamic Content, Tweet Copy for Mobile Apps, UK Media Habits

7 Strategies For Re-Engaging Cold Prospects

Salesforce And Facebook Lead Ads: Drive Leads From Facebook Ads Directly to Your CRM

3 Sales Measures that Matter Now

Improving Lead Response Times with Your Content

Activision Customers Win Big with Social Customer Care

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First