360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 01, 2020 By Gary Brandeleer

Hiring Today’s Field Service Workers: What You Need to Ask

Today’s mobile workforce looks nothing like it did a decade ago. Legacy field workers are cycling out — with as many as two million technical jobs expected to go unfilled by 2025 because of the skill gap — and a new generation of digital natives are cycling in. With that comes a new hiring rule... Read More

Future of Work, Customer Service, Service Cloud, Service

Feb 28, 2020 By Hasina Anderson

How Our Sales Team Got Started With Voice

This article is contributed by One Call, a Salesforce customer and beta user of Einstein Voice Assistant. A workers’ compensation services leader for nearly 30 years, One Call is using voice technology to help their employees be more productive, and in turn, deliver a better customer... Read More

Sales, Sales Cloud, Einstein, Artificial Intelligence

Feb 27, 2020 By Laura Woods

Blazing Trails Podcast: Using Your Platform for Equality With Megan Rapinoe and Ibtihaj Muhammad

In a world of filters, media spin, and soundbites, we are all in desperate need of authenticity. We hunger for human stories, raw personality, and unbiased truth. It’s those desires that have given way to a rise of influencers and organizations calling for everyone everywhere to “embrace who you... Read More

Business as a Platform for Change, Leadership, Equality, Salesforce Ohana

Feb 27, 2020 By Cécile Poyet

Put Purpose at the Core of Your Corporate Strategy

Companies grow by entering new markets, addressing current customer needs, and creating products and services, often with existing business models. In the process, they may overlook one critical driver: purpose. Professor and Faculty Director Thomas Malnight of the Business Transformation... Read More

CEO, Marketing, Leadership

Feb 26, 2020 By David Lou

Get Started With AI-Augmented Analytics

We’ve all seen beautiful analytics apps — they’re interactive and show you what’s happening in your business. But how can you get even more out of your data? What if artificial intelligence (AI) could dig into your data and take the insights from your analytics a step further? What if you could get... Read More

Einstein, Analytics, Platform, IT, Sales

Feb 26, 2020 By Erik Wagner

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

Let’s go back to 1999 when the music industry fought the Napster file-sharing platform tooth and nail. Napster essentially said, “You can download music, here’s the technology.” The industry did not embrace it, and it collapsed on itself. Now the industry has embraced digital distribution in the... Read More

CEO, Customer Experience, Digital Transformation, Healthcare & Life Sciences, Providers

Feb 25, 2020 By Jessica Bergmann

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. When you’re in the business of selling an ultra-luxury... Read More

Customer Engagement, Customer Service, 360 Perspectives, Customer Experience, Digital Transformation

Feb 24, 2020 By Conor Wiegmann

Podcast: Embracing Multicultural Marketing as a Necessity

Marketers who want to enter the international landscape need a different approach. Today’s era of endless connectivity demands a change in the way they interact with customers. Now, startups can harness the power of the internet to connect with new groups of consumers on a global scale. Some of... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization

Feb 24, 2020 By Angelos Kottas

How IT Can Measure Returns on Experience (ROX)

You’ll find plenty of “numbers” people in IT. We love to measure everything. Clicks, files stored, up-time, load times, costs, error rates, and many other metrics tied to our companies’ digital footprint. Why the obsession with metrics? You want measures that capture the value gained from your... Read More

Customer Engagement, IT, Customer Experience, Digital Transformation, Salesforce CMS

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Hiring Today’s Field Service Workers: What You Need to Ask

How Our Sales Team Got Started With Voice

Blazing Trails Podcast: Using Your Platform for Equality With Megan Rapinoe and Ibtihaj Muhammad

Put Purpose at the Core of Your Corporate Strategy

Get Started With AI-Augmented Analytics

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

Podcast: Embracing Multicultural Marketing as a Necessity

How IT Can Measure Returns on Experience (ROX)

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First