360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 01, 2016 By Hilary Givens

Driving Results with Automotive Advertising

For most of us, buying a new car is a major purchase--and it's hasn't always been easy. Traditionally, buyers start by visiting dealership after dealership to decide the right auto brand. Today, this whole process has become easier and more efficient thanks to technology. While the... Read More

Marketing, Digital Advertising, Customer Story

Nov 01, 2016 By Heike Young

Email, Social, & Mobile: 5 Marketing Tips for Each Channel

We're in the age of the customer. And to reach those hyperconnected and multi-device customers, three channels are on every marketer's priority list: email, social, and mobile. In the new Salesforce e-book, Marketing Field Guide for the Customer Trailblazer, we explain how marketers can craft a... Read More

Marketing, Mobile, Social Media

Nov 01, 2016 By Rick Kenney

These Three Things Will Define 2016 Holiday Shopping

With the year’s peak shopping season upon us, retailers are preparing to make this the most wonderful time of year for shoppers. This year’s key storylines with be focused on three things.... Read More

Commerce, Retail Insights, Holiday Readiness

Nov 01, 2016 By Reedhima Mandlik

3 Huge Inspirational Lessons for Any Business from the Women and Equality Summit

Last month, Salesforce held a Equality Summit keynote highlighting the major issues that have plagued our nation in the fight for equality in the past and how that struggle still continues today. We had the privilege of hearing from three incredible speakers-- humanitarian and sports icon Billie... Read More

Cloud, Dreamforce, Events, Leadership

Nov 01, 2016 By Megan Kierstead

Enterprise Empathy: How VR Changes Everything

At Salesforce, understanding our customers is what gets us out of bed in the morning (and occasionally keeps us up at night). We know their problems are incredibly complex: from curing cancer to providing services to children with autism to gaining a 360-vision of shoppers. Incorporating this... Read More

Cloud, IT, Innovation

Nov 01, 2016 By Reedhima Mandlik

These Secrets Will Completely Change Your Marketing Game

As customers, we are constantly inundated with all forms of marketing, from text messages about flash sales, to Facebook ads, to retail emails you don’t even remember subscribing to. So it should come as no surprise that it’s harder than ever for marketers to break through the noise and earn... Read More

Marketing

Nov 01, 2016 By Audra Zechman

The Marketing Cloud October 2016 Release is Now Live!

There are some powerful and much anticipated updates to Marketing Cloud across our Studios and Builders with this release. This is our final release of the year as we go into holiday lock-down to ensure we finish out the year strong! Customer requests to fill product gaps have been a top priority. ... Read More

Marketing, Digital Marketing, Marketing Cloud

Oct 31, 2016 By Arthur Patterson

Key Questions to Ask When Organizing Your Website's Content

When colleagues want to add new content to our corporate website, they come to me and I quickly force myself into listening mode. In most cases, I’m biting my tongue because as a content strategist, I already believe I have the answer; Immediately I want to blurt out suggestions based on past... Read More

Marketing

Oct 31, 2016 By Reedhima Mandlik

Why You Want Your Customers To Be Your New Best Friend

When times get tough, it's comforting to know that your best friend always has your back. That kind of loyalty isn’t bought — it's earned. The same goes for business. Every salesperson knows that their customer community is one of their strongest assets within a business, but the stakes in this... Read More

Community Cloud, Customer Service

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Driving Results with Automotive Advertising

Email, Social, & Mobile: 5 Marketing Tips for Each Channel

These Three Things Will Define 2016 Holiday Shopping

3 Huge Inspirational Lessons for Any Business from the Women and Equality Summit

Enterprise Empathy: How VR Changes Everything

These Secrets Will Completely Change Your Marketing Game

The Marketing Cloud October 2016 Release is Now Live!

Key Questions to Ask When Organizing Your Website's Content

Why You Want Your Customers To Be Your New Best Friend

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First