Aug 16, 2017 By Arthur Patterson

5 Methods to Prevent Colleagues from Being Backseat Drivers

Recently a colleague came to me with a problem and, unfortunately, an unsolicited solution. Why? Because he felt his solution would move the needle, something his boss asked him to do. But you wouldn’t tell your mechanic how to fix that strange noise coming from your engine. And you wouldn’t tell... Read More

Careers, Leadership

Feb 20, 2017 By Arthur Patterson

What You Need to Know about Tagging and Site Taxonomy

Users come to your website looking for something. Whether or not you can deliver the content they want and/or need determines if you’ve created a successful user experience. The goals of your website can be varied — selling a product, educating your readers, or fulfilling the mission of your... Read More

Cloud

Oct 31, 2016 By Arthur Patterson

Key Questions to Ask When Organizing Your Website's Content

When colleagues want to add new content to our corporate website, they come to me and I quickly force myself into listening mode. In most cases, I’m biting my tongue because as a content strategist, I already believe I have the answer; Immediately I want to blurt out suggestions based on past... Read More

Marketing

Feb 10, 2016 By Arthur Patterson

Using the Voice of the Customer to Find Your Website's Voice

My colleague needed a name for a new section of our website that contained in-depth articles, research reports, market analyses, and other similar information. He asked me to recommend a name for the section because, as a content strategist, he believed that I decide which words go on what... Read More

Cloud, Experience Design