360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 17, 2017 By Susan Mercy

Predicting Your Customers’ Needs: Welcome to the Age of Intelligent Field Service.

It’s no surprise that we’re living in a connected world. Customers are connected to everyone and everything by their mobile devices, apps, and connected products. In fact, by 2020, there will be 50 billion internet-connected devices on the planet — a 100% increase over 2015 (Cisco). Now customers... Read More

Service, Service Cloud

Apr 17, 2017 By Maureen Flaherty

What is B2B Customer Acquisition? A New Definition for a New Type of Customer

When considering a B2B customer acquisition strategy, marketers should take a close look at the new, connected customers they’re aiming to acquire. These customers don’t want to be “sold.” Instead, they want to know they’ll be taken care of throughout their relationship with a company — and a huge... Read More

Customer Journeys, B2B Marketing

Apr 14, 2017 By Nick Johnson

John Fremont of Accenture on How AI is Reshaping the Future of Business

John Fremont is the Go to Market lead for Artificial Intelligence at Accenture in North America. Previously the Chief Revenue Officer and a managing partner at Chaotic Moon (acquired by Accenture in mid-2015) and the Global head of Digital Product Creation for Accenture, Fremont has been in the AI... Read More

Innovation, Leadership, Leadership Insights

Apr 14, 2017 By Liz Gould

Marketing Makeovers: 3 Solutions to Help Modernize Traditional Channels

Today, more than eighty percent of shoppers start their buying journeys in a digital channel. But that doesn’t mean marketers shouldn’t prioritize physical channels, especially when 80% or more purchases still occur in the store. Leading brands like Warby Parker and Room & Board have observed... Read More

Marketing, Marketing Cloud, Retail

Apr 14, 2017 By Sabrina Barekzai

3 Ways Salesforce is Investing in the Next Generation of Workers

The Salesforce World Tour in DC brought together some of the best minds in the realms of Equal Pay trailblazers, AI pioneers, and champions of the 21st century workforce. It's no secret that the technology industry is booming. The industry's boom brings vast job opportunities, but without the... Read More

Careers, Leadership

Apr 14, 2017 By Adam Waid

Are You in a Work Rut?

We've all been there—days, or even weeks, where we've lost "it." It = motivation, inspiration, passion, etc. Real Talk: no matter if you're in your dream job or not, you will have seasons where you've lost motivation. When you’re in a slump, you don’t produce your best work and may become... Read More

Careers, Leadership

Apr 14, 2017 By Nate Gemberling

Tips for Rapidly Turning New Headcount Into Revenue

While there’s lots of talk about sales and marketing alignment, those of us in sales know that there’s another alignment challenge in most companies. There’s also a natural push and pull that exists between sales and finance teams, as sales leaders look for ways to meet their revenue goals, and... Read More

Sales

Apr 14, 2017 By Dan Steiner

5 Tips to Bring New Customers to Your E-Commerce Shop

Setting up a new shop is a multi-stage process. First, a business owner creates an attractive storefront and fills it with products. Once that part is complete, that same business owner ensures the business’s signage entices people to come in. Even if a shop is in a good location, though, savvy... Read More

Retail, Cloud

Apr 14, 2017 By Tamara Scott

Bridging the Gap Between Sales and Service

No matter the industry or company position, all personnel relies on the customer for their paycheck. Understanding the customer’s needs and pain points and striving to reduce friction during the customer lifecycle can help your team drive new business and deepen the engagement of existing... Read More

Sales, Customer Service

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Predicting Your Customers’ Needs: Welcome to the Age of Intelligent Field Service.

What is B2B Customer Acquisition? A New Definition for a New Type of Customer

John Fremont of Accenture on How AI is Reshaping the Future of Business

Marketing Makeovers: 3 Solutions to Help Modernize Traditional Channels

3 Ways Salesforce is Investing in the Next Generation of Workers

Are You in a Work Rut?

Tips for Rapidly Turning New Headcount Into Revenue

5 Tips to Bring New Customers to Your E-Commerce Shop

Bridging the Gap Between Sales and Service

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First