360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 20, 2017 By Joel Comm

How to Use Live Video to Get Customers and Make More Sales

A new way to connect businesses with their markets is rolling out across the Internet. Live video builds on the success of social media and content marketing. It gives businesses a whole new way to deliver valuable content to large audiences, and it does it in a way that contains both built-in... Read More

Marketing, Video Strategy, Social Media

Apr 20, 2017 By Kristie Poon

Business Stuck? 3 Steps to Unlock Your Growth Potential

&nbsp; Feel familiar? When small businesses start growing fast, existing processes and technology — right down to those post-it notes — soon becomes outdated. If you’re still putting your business on pen-and-paper, you’re losing a lot of time and information to an inefficient process, and... Read More

Small Business

Apr 20, 2017 By Dionne Lew

Social Media Isn't Pyramid Selling and Shouldn't be Measured Like It

We all know what happens to that network marketing evangelist at the party who sees every guest as a sales opportunity and pounces to sign them up for some or other scheme within minutes of ‘hello’. They stop getting invited. Few people like to be sales prospects or consider meeting someone as... Read More

Social Media, Marketing

Apr 20, 2017 By Jack Kiatmysack

5 Ways to Change Business as Usual to a Lean and Mean Retail Operation

Today, managing store operations feels more like directing traffic on a highway. Customers are moving faster than ever, and retailers, especially those with large investments in the physical channel, are having a difficult time keeping pace. Store operations professionals are responsible for... Read More

Retail

Apr 19, 2017 By Brian Kwong

Why I Resisted Certification For So Long. And Why I Really Shouldn't Have!

So there I was, sitting in front of a computer. I had no wallet, no phone, no safety net. All I had was the keyboard and mouse in front of me and a pad of sterile white paper with a pencil. I was nervous. I had worked hard for years to avoid being in this position. What if I don't know what I think... Read More

Learning

Apr 19, 2017 By Erik Charles

4 Tips to Take the Stress Out of Forecasting

Sitting in a pipeline forecasting meeting can be stressful. If the pipeline isn’t sufficient to meet the quarter’s numbers, sales leaders are under pressure. For reps, being put on the spot in front of their peers can be uncomfortable – potentially causing them to embellish the likelihood of a deal... Read More

Sales

Apr 19, 2017 By Heike Young

VR Storytelling: A Guide for Marketers

The internet is no longer flat. Virtual reality (VR) and augmented reality (AR) experiences have become incredibly engaging, entertaining, and educational for consumers. But how will VR/AR change the game for marketers — especially those who don't yet see the effects in their company's industry? To... Read More

Marketing, Marketing Cloud

Apr 19, 2017 By Amanda Nelson

7 Salesforce Customers Reveal Their Dream Apps

According to research conducted by Thomas Baumgartner, Maria Valdivieso de Uster, and Homayoun Hatami of McKinsey & Company, in their book Sales Growth: Five Proven Strategies from the World’s Sales Leaders (2nd Edition), 40% of sales activities could be automated with today’s technology, and... Read More

Apps, AppExchange

Apr 19, 2017 By Dan Steiner

How Search Engine Marketing Is Changing in 2017

Marketing trends may come and go, but the power of reaching customers through search engines never changes. One thing that has changed dramatically over the years, though, is the way marketers develop content to attract search algorithms. In 2017, search engine marketing (SEM) remains one of the... Read More

Marketing

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Use Live Video to Get Customers and Make More Sales

Business Stuck? 3 Steps to Unlock Your Growth Potential

Social Media Isn't Pyramid Selling and Shouldn't be Measured Like It

5 Ways to Change Business as Usual to a Lean and Mean Retail Operation

Why I Resisted Certification For So Long. And Why I Really Shouldn't Have!

4 Tips to Take the Stress Out of Forecasting

VR Storytelling: A Guide for Marketers

7 Salesforce Customers Reveal Their Dream Apps

How Search Engine Marketing Is Changing in 2017

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First