360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 25, 2017 By Bobby Brill

Quickly Identify and Clear Bottlenecks in Your Sales Process Using Sales Wave Analytics

According to a 2015 Harvard Business Review study, companies that define a formal Sales Process achieve an 18% higher revenue growth than companies that do not. However, simply defining a formal process is only as good as the sales reps that follow the process. Once a formal process is in place... Read More

Analytics Cloud, Sales

May 25, 2017 By Deren Baker

5 Golden Rules of Good Data-Driven Marketing

Data-driven marketing, while a relatively new form of marketing, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association and Winterberry Group said their organizations’ revenue increased to some degree... Read More

Marketing, Analytics

May 25, 2017 By Anna Fisher

3 Keys to Effective Growth Hacking – Not Just for Startups

Initially embraced by startups, growth hacking has matured into a desired strategy for established companies as well. Business leaders across the board are recognizing that a growth hacker – defined by the term’s inventor, Sean Ellis, as "a person whose true north is growth” – can work magic... Read More

Small Business

May 25, 2017 By Jim Sinai

New Research Explores an AI Revolution in Customer Relationships

Have you asked Siri or Alexa a question recently, or discovered a new favorite song in one of those auto-generated playlists that appear on your Spotify or Pandora account? Has Amazon sent you a gentle reminder to reorder a household staple that — wouldn’t you know it — you’re nearly out of? If so,... Read More

IT, Artificial Intelligence

May 24, 2017 By Trish Bertuzzi

What Do Fidget Spinners, Male Rompers, and Account-Based Marketing Have in Common?

All three are trending. But only one will still be around in a year’s time. You can learn more about fidget spinners (here) and male rompers (here)—go ahead, I’m not judging. The third trend, Account-Based Marketing (ABM), is where you should really spend some time. Hashtag #ABM continues to... Read More

Sales, Sales Cloud

May 24, 2017 By Heike Young

How to Use Data for Content Marketing

At this point, you're probably sold on the benefits of content marketing. I agree with the Content Marketing Institute's definition of this modern, often low-cost, and critical marketing practice: Content marketing is a strategic marketing approach focused on creating and distributing valuable,... Read More

Marketing, Marketing Cloud, Content Marketing

May 24, 2017 By Tom Farrell

How To Optimize First-Time User Experience On Mobile

The first five minutes on mobile, and particularly the mobile app, are absolutely essential. If you doubt that in any way, consider the following simple analysis of mobile app economics: You build and maintain a wonderful mobile app. This costs money. You bring lots of users to the app to check... Read More

Apps, Mobile, Marketing

May 24, 2017 By Michael Drzewiecki

My First Certification Experience—There is No "Fail" and Section Level Feedback is Key!

In a special two-part series, Salesforce certification enthusiast Michael Drzewiecki takes us through his incredible journey from certification newbie to knocking on the Certified Technical Architect door in less than six months! Part 1: My First Certification at Dreamforce 2016 My certification... Read More

Cloud, Learning

May 24, 2017

How Data Management Platforms are Influencing Digital Advertising Trends

Remember the Discman? Finally, a way to play your CDs in the comfort of any space. With some advanced versions, you could even strap one to your arm and take a jog without skipping a beat. And then tech evolved. Remember the iPod? That smooth wheel that let you scroll through eight gigs of... Read More

Marketing, Digital Marketing, Data Management

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Quickly Identify and Clear Bottlenecks in Your Sales Process Using Sales Wave Analytics

5 Golden Rules of Good Data-Driven Marketing

3 Keys to Effective Growth Hacking – Not Just for Startups

New Research Explores an AI Revolution in Customer Relationships

What Do Fidget Spinners, Male Rompers, and Account-Based Marketing Have in Common?

How to Use Data for Content Marketing

How To Optimize First-Time User Experience On Mobile

My First Certification Experience—There is No "Fail" and Section Level Feedback is Key!

How Data Management Platforms are Influencing Digital Advertising Trends

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First