360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 20, 2020 By Jennifer Turcotte

Pharma Now: How the Industry Will Recover and Adapt

In late January, I wrote a blog titled Trends Impacting Pharma in 2020. Now, in May, we see how quickly things can change. In response to COVID-19, the pharmaceutical industry has accelerated its digital transformation to address what are now not just trends, but imperatives — like... Read More

Customer Engagement, CEO, Healthcare & Life Sciences, Leading Through Change, Thought Leadership, Pharmaceuticals

Mar 16, 2020 By Rob Ferguson

Salesforce Care for Health: No Cost COVID-19 Care Response Solution

Over the past week, I’ve been speaking with many leaders and health care providers whose teams are feeling overwhelmed with inbound calls and cases dealing with the COVID-19 pandemic. My colleagues and I have been working on ways we can help. On Wednesday, March 11, Salesforce Chair and CEO Marc... Read More

Health Cloud, Healthcare & Life Sciences, Customer Service, Leading Through Change, Health Insurance Carriers, Health Plans, Medical Devices and Diagnostics, Pharmaceuticals , Providers

Feb 10, 2020 By Jennifer Turcotte

4 Ways Pharmaceutical Companies Can Drive Patient Engagement

Today, pharmaceutical companies are transforming their approach and developing engagement strategies with the end-consumer in mind. According to a global study of nearly 6,000 healthcare consumers, there are areas where pharmaceutical companies excel, while other areas need improvement. Read on for... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences, Pharmaceuticals

Jan 27, 2020 By Jennifer Turcotte

Leading With Value: 5 Trends Impacting Pharma in 2020

In 2020, the pharmaceutical industry continues its transition to value-based outcomes and a focus on gathering more real-world evidence. Leaders will center strategies on outcomes by conveying the value of medications to providers, forging strong partnerships with payers, and establishing direct... Read More

CEO, Health Cloud, Healthcare & Life Sciences, Industry Report, Pharmaceuticals

Nov 05, 2019 By Ashwini Zenooz

New Research: Healthcare Consumer Trends

For decades, healthcare consumers have struggled to understand and navigate a complex, heavily-siloed ecosystem of providers, insurers, pharmaceutical companies, and medical device companies. But as digitalization and connected experiences become the norm across industries, healthcare and life... Read More

CEO, Health Cloud, Healthcare & Life Sciences, Customer Experience, Industry Report, Research, Health Insurance Carriers, Health Plans, Medical Devices and Diagnostics, Pharmaceuticals , Providers

illustration of astro in a medical office

Oct 22, 2019 By Mike Luessi

Why CRM in Healthcare and Life Sciences Makes Sense

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. CRM software is centered around transforming the... Read More

CEO, CRM, Digital Transformation, Health Cloud, Healthcare & Life Sciences, Medical Devices and Diagnostics, Pharmaceuticals

Jun 12, 2019 By Michael Schwartz

Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

The outlook for the pharmaceutical R&D sector hasn’t been quite so bright in recent years. The industry has faced numerous headwinds: pricing pressures, patent expirations, longer development cycles, and increased regulatory scrutiny. By one measure, a recent study from Deloitte indicates that... Read More

Digital Transformation, Health Cloud, Healthcare & Life Sciences, Pharmaceuticals

Aug 29, 2018 By Mike Luessi

Get to Know the Future of the Healthcare and Life Sciences Industries at Dreamforce '18

Here’s a fact: 80% of healthcare payers say investing in consumer engagement is a top priority, yet 62% of consumers saw no difference in how their payers and providers engaged with them in the last 18-24 months. Here’s another fact: 73% of healthcare patients will visit more than one doctor after... Read More

Dreamforce, Healthcare & Life Sciences, Medical Devices and Diagnostics, Pharmaceuticals

May 18, 2018 By Jen Simpson

Just What the Doctor Ordered: Healthcare & Life Sciences at Connections

The Doctor is in at Connections! The event, held in Chicago June 12-14, is bringing together thousands of Trailblazers across the digital marketing, commerce, customer service, and healthcare and life sciences industries (HLS). Join thousands of your industry peers for a three-day journey at... Read More

Events, Health Cloud, Connections, Healthcare & Life Sciences, Medical Devices and Diagnostics, Pharmaceuticals

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Pharma Now: How the Industry Will Recover and Adapt

Salesforce Care for Health: No Cost COVID-19 Care Response Solution

4 Ways Pharmaceutical Companies Can Drive Patient Engagement

Leading With Value: 5 Trends Impacting Pharma in 2020

New Research: Healthcare Consumer Trends

Why CRM in Healthcare and Life Sciences Makes Sense

Pharma R&D’s Big Challenge: Speeding Up Clinical Innovation

Get to Know the Future of the Healthcare and Life Sciences Industries at Dreamforce '18

Just What the Doctor Ordered: Healthcare & Life Sciences at Connections

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First