For many of us it’s time to move past
social media 101 and on to the next level. The question of how do I generate
leads from social media is quickly changing to what does my business do with
these new leads which are almost always not ready to buy. The answer is simple;
you must have a process...
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Salesforce.com is on a mission to help our customers become
customer companies, to help them connect with their customers, employees,
partners and products in entirely new ways. A core part of becoming a customer
company is transforming marketing from the old ways of untargeted,...
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This post was originally published on the Marketing Cloud blog.
Social media has the power to make the world a better place and, like the nonprofit sector, more brands are using social networks to raise both awareness and money for the causes they care about. Regardless of size, all brands can...
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The marketing profession is
changing. The Mad Men-style era of marketing, which prized creativity above
all, has evolved as technology provides new opportunities to track performance
and create data-driven marketing campaigns. While many view this shift from
creativity to data as a battle between...
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This post was originally published on the Marketing Cloud Blog.
Being a customer company starts with understanding how your customers use social media. And while we all know that the number of social media users, channels, time spent and content created is rising, it's important to...
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Listening to your customers via social media is just one step in the evolution marketers are making to succeed in a social world. The Data.com team has brought together our experts to share with you 7 tips to help you succeed in this social world. (You can learn more on each tip with the 7...
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Social media and mobile devices are driving new trends in content that focus increasingly on eye catching visuals, brevity, and entertainment value. With so many publishers and brands vying for online users’ limited viewing time, B2B marketers now face the challenge of embracing these trends to...
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This post appreared on the Marketing Cloud blog.
SXSW 2013 offered many exciting sessions around social media marketing. Our team worked to attend as many as possible to bring you 10 stellar social media marketing ideas from the show. Here's our take.
1. Like Austin itself, keep it...
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This post was originally published on the Marketing Cloud blog.
As companies grow their social media presences and begin listening and engaging with customers, not just pushing out corporate messages, it is helpful to remember the words of your mom. Social media teams need to engage in ways that...
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