MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Apr 25, 2013 By Jason Miller

The Great Marketing Trilogy: Content, Social & Marketing Automation

For many of us it’s time to move past social media 101 and on to the next level. The question of how do I generate leads from social media is quickly changing to what does my business do with these new leads which are almost always not ready to buy. The answer is simple; you must have a process... Read More

Marketing

Apr 23, 2013 By Michael Lazerow

Social.com Connects Social Advertising to CRM and Social Listening

Salesforce.com is on a mission to help our customers become customer companies, to help them connect with their customers, employees, partners and products in entirely new ways. A core part of becoming a customer company is transforming marketing from the old ways of untargeted,... Read More

Marketing, Marketing Cloud, Social

Apr 04, 2013 By Jason Boies

4 Ways to Fundraise with Social Media

This post was originally published on the Marketing Cloud blog. Social media has the power to make the world a better place and, like the nonprofit sector, more brands are using social networks to raise both awareness and money for the causes they care about. Regardless of size, all brands can... Read More

Marketing, Marketing Cloud, Social

Apr 03, 2013 By Matt Wesson

The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC]

The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create data-driven marketing campaigns. While many view this shift from creativity to data as a battle between... Read More

Featured, Marketing

Mar 28, 2013 By Amanda Nelson

25 Social Media Stats About Your Customers

This post was originally published on the Marketing Cloud Blog. Being a customer company starts with understanding how your customers use social media. And while we all know that the number of social media users, channels, time spent and content created is rising, it's important to... Read More

Marketing, Marketing Cloud, Social

Mar 20, 2013 By Kevin Micalizzi

7 Marketing Tips for Success in a Social World [Infographic]

Listening to your customers via social media is just one step in the evolution marketers are making to succeed in a social world. The Data.com team has brought together our experts to share with you 7 tips to help you succeed in this social world. (You can learn more on each tip with the 7... Read More

Data.com, Marketing

Mar 20, 2013 By Jason Boies

How to Use Visuals in B2B Social Media Marketing

Social media and mobile devices are driving new trends in content that focus increasingly on eye catching visuals, brevity, and entertainment value. With so many publishers and brands vying for online users’ limited viewing time, B2B marketers now face the challenge of embracing these trends to... Read More

Marketing, Marketing Cloud

Mar 14, 2013 By Amanda Nelson

10 Great Social Media Marketing Ideas from SXSW

This post appreared on the Marketing Cloud blog. SXSW 2013 offered many exciting sessions around social media marketing. Our team worked to attend as many as possible to bring you 10 stellar social media marketing ideas from the show. Here's our take. 1. Like Austin itself, keep it... Read More

Marketing, Marketing Cloud, Social

Mar 07, 2013 By Jeffrey L. Cohen

10 Social Media Engagement Lessons I Learned From My Mom

This post was originally published on the Marketing Cloud blog. As companies grow their social media presences and begin listening and engaging with customers, not just pushing out corporate messages, it is helpful to remember the words of your mom. Social media teams need to engage in ways that... Read More

Marketing, Marketing Cloud, Social