About 90,000 people gathered
in New York this past week for Advertising Week. You may not have even noticed
the extra thousands of people in the middle of the always-busy Times Square,
but for those of us in the advertising industry, the event was hard to avoid.
Those looking for the
latest...
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It's
hard - very hard, actually - to remember a world without cell phones. How did
we communicate with people once we left home or the office? For many, it's just
as hard to remember a world without Facebook, Twitter, and even
Instagram.
So
it's a surprise to no one but the most...
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Salesforce.com is on a mission to help our customers become
customer companies, to help them connect with their customers, employees,
partners and products in entirely new ways. A core part of becoming a customer
company is transforming marketing from the old ways of untargeted,...
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I’ve started 4 companies and have invested in 25 more. And I can say, with supreme confidence, that I have made or seen almost every mistake possible.
I’ve hired the wrong people. And fired the wrong people.
I’ve raised too much money (yes, it’s possible). And too little.
I’ve launched products...
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My kids think I’m weird.
I talk in weird voices. I come up with weird games. I listen to Phish.
I like when they call me weird.
Weird is good, I tell them. Normal is blah.
You don’t want to be blah. Blah is boring. Boring people are forgettable.
I like weirdos.
They are interesting. They have...
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Every year, or so, there’s a development in the social
marketing world that really matters. Not just another announcement. Not just
another company thumping its chest. But a development so important that it
makes sense to focus, pay attention and figure out how to take advantage of it.The first...
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This post originally appeared on the Salesforce Marketing Cloud blog.
For marketing, support, sales and other executives that are trying to kick start their organization’s commitment to social media, a command center is the central place to listen, engage, and analyze all relevant social...
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Today we are pleased to announce that Salesforce Marketing
Cloud is among the first group of close companies named to the Strategic level
of Facebook’s new Preferred Marketing Developer (PMD) program. The Strategic
PMD level is a designation reserved for Facebook’s most invested...
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Today we are excited to announce that Salesforce Marketing Cloud
is integrating Facebook’s new custom audience targeting feature. What is
Facebook custom audience targeting, you ask?
Custom audience targeting helps marketers reach people they
may already have a connection with on Facebook....
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