This post was originally published on the Marketing Cloud Blog.
Being a customer company starts with understanding how your customers use social media. And while we all know that the number of social media users, channels, time spent and content created is rising, it's important to understand how your customers are using these platforms. So we did the research for you with 25 social media stats about customers just like yours.
- 76% of Twitter users post status updates. (The Social Habit)
- 10 million minutes of Skype calls happen every day. (Brandwatch)
- Google’s +1 button is used 5 million times a day. (Huffington Post)
- 23% of Facebook’s users check their account five or more times every day. (The Social Habit)
- There are 2.7 billion “likes” per day. (Digital Trends)
- 80% of Pinterest users are female. (Huffington Post)
- 18-29 year olds tend to use Facebook, Twitter, Instagram and Tumblr. (Pew Internet Research)
- 42% of users update their LinkedIn profile information regularly. (Socialtimes)
- 80% of users prefer to connect with brands on Facebook. (Huffington Post)
- Users with a college degree are less likely than those with some college to use social media. (Pew Internet Research)
- 2 million blog posts are published every day. (Brandwatch)
- Lady Gaga and Justin Bieber are still the most followed members of Twitter with a combined 71.9 million followers. (Twitter Counter)
- Every second, a new user signs up on Instagram. (Digital Trends)
- 12% of users have looked for deals on social media using their smartphones. (AllTwitter)
- More than 20 million US users have their birthday and year included in their Facebook profile. (Mediabistro)
- There are 3,480 photos uploaded to Instagram every minute. (Digital Trends)
- 58% of social gamers are over 40 years old. (Digital Buzz Blog)
- 82% of users come to a website to get an issue resolved. (LivePerson)
- 1.3 billion phone apps have been downloaded on both Apple and Android devices. (Digital Trends)
- About 1 in 3 bloggers are moms. (Hubspot)
- 40% of people spend more time socializing online than they do face-to-face. (AllTwitter)
- Facebook posted a 67% year-over-year mobile growth rate. (AllFacebook)
- 60% of LinkedIn users have clicked on an ad. (Socialtimes)
- More than 10% of Wiebo users are not from China. (Mediabistro)
- 71% of consumers expect assistance within five minutes of entering a website. (LivePerson)
