Aug 27, 2013 By Jeffrey L. Cohen

Download Ebook: Hire the Right Talent at the Right Time to Succeed

“One of the single largest challenges in growing your business, is learning how to hire the right people at the right time,” says Edward Hess, Professor of Business Administration and Batten Executive-in-Residence at the Darden Graduate School of Business, The University of Virginia, and author... Read More

Small Business

Aug 09, 2013 By Jeffrey L. Cohen

Download a Free Sales Ebook: The Four Pillars of End-to-End Sales

The growth of any business is tied to the growth of its sales. No matter how many widgets you make, how cleverly you tell people about them or how efficient your shipping operation is, it doesn’t matter if you don’t understand all the elements of your sales process. There are four pillars of... Read More

Sales, Small Business

Jul 26, 2013 By Jeffrey L. Cohen

6 Keys to Small Business Success

Running a small business can sometimes feel like a juggling act. No matter the size of your team, you need all the help you can get to run sales, marketing, operations, finance and human resources. And this is just to keep the status quo. How can a business owner find the time to grow their... Read More

Sales, Small Business

Jun 14, 2013 By Jeffrey L. Cohen

4 Sales Lessons from My Local Dry Cleaner

Sales people are always looking to improve their ability to meet their goals, whether these are getting more leads, closing more business or maintaining a high customer retention rate. One way to improve these areas is to pay attention to successful local businesses you encounter. No matter this... Read More

Sales

May 06, 2013 By Jeffrey L. Cohen

4 Ways Social Media Supports Top of the Funnel Activities

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone. As social media grows throughout an organization, it's important to have the right champion in... Read More

Marketing, Marketing Cloud, Social

Mar 07, 2013 By Jeffrey L. Cohen

10 Social Media Engagement Lessons I Learned From My Mom

This post was originally published on the Marketing Cloud blog. As companies grow their social media presences and begin listening and engaging with customers, not just pushing out corporate messages, it is helpful to remember the words of your mom. Social media teams need to engage in ways that... Read More

Marketing, Marketing Cloud, Social

Jan 18, 2013 By Jeffrey L. Cohen

Define the Stages of Your Social Media Maturity

The Salesforce Marketing Cloud Social Scorecard can help you determine how your company’s social media maturity benchmarks to other companies. While the result can be boiled down to a single number, the real value is in understanding the components that feed into that number. There is... Read More

Marketing Cloud, Social

Sep 28, 2012 By Jeffrey L. Cohen

Are You a Social Media Snake Oil Salesman?

Social media will fix everything that ails you. Every time you turn around you see another magazine article, blog post, cable TV news story telling you that social media is changing everything about business and you need to get on board. And if that wasn't bad enough, your boss sees all those... Read More

Marketing Cloud