Social media and mobile devices are driving new trends in content that focus increasingly on eye catching visuals, brevity, and entertainment value. With so many publishers and brands vying for online users’ limited viewing time, B2B marketers now face the challenge of embracing these trends to remain relevant, grab attention, and ultimately, meet business goals.

Todd Wheatland, VP and Head of Thought Leadership & Marketing at Kelly Services, joins us this Thursday at 2pm EST for a webinar, Get the Picture:Visual B2B Marketing, to discuss the virtues of the visual as part of a social media content marketing strategy.

The Evolution of Infographics

A 2012 study from IDG Enterprise found that Infographics were the fastest growing content type on the web, with adoption of them rising 1.5x from the previous year. Attractive, eye-catching infographics can be quickly shared on social networks, and easily absorbed by social media users who now have thousands of messages thrown at them every day. Creating an awesome infographic that is branded with your company logo is a great way to promote brand awareness and establish your brand as an expert in your industry with solid data that reinforces the aesthetics.

Turning Existing Content into Visual Formats

Perhaps you’ve already created white papers or data reports for your industry.  The next step towards getting that data in front of new eyeballs could lie in re-purposing that existing content into new visual forms.  Either an infographic, or maybe even a Slideshare presentation.  Even an ebook you’ve written could be summarized in visual form with talking points and data statistics repurposed as charts and graphs, presented in a new format that’s more visually appealing and quicker to digest.

The Power of SlideShare for Content Marketing

Todd Wheatland has written the Marketer’s Guide to Slideshare, so expect to get plenty of great tips on leveraging that platform for content marketing objectives. SlideShare offers numerous tracking benefits that keep it from being just another presentation medium with its analytics driven Slideshare Pro options.  In fact, we’ve touched on the many opportunites provided by Slideshare in a previous post.

The New, Visual Social Giants

It's not by accident that the biggest names amongst emerging social networks are focused squarely on providing a great visual experience.  Wheatland will discuss leveraging these rising social giants and taking advantage of the power of images for your brand on Pinterest, Instagram and other emerging platforms.

Todd Wheatland is overseeing a content marketing revolution at Fortune 500 workforce solutions company Kelly Services. Throughout a 15-year career in the human resources and workforce consulting space, he has been a serial content platform entrepreneur. Australian by birth and global by nature, Todd lives with his family in Paris, France. Follow Todd on Twitter at @toddwheatland and join us Thursday at 2pm EST for “Get the Picture: Visual B2B Marketing”.