Marketers have spent a lot of time and money finding ways to personalize the customer experience. The marketing automation industry as a whole was built up to enable marketers to send leads the right message at the right time. While we’ve made some progress, prospective and existing...
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by Mike Volpe, CMO of Hubspot
Data is the crucial ingredient for maintaining sales and
marketing alignment. You need data to monitor progress toward goals, analyze
lead quality, and measure marketing ROI. So the first step in creating a
Smarketing organization is establishing a closed-loop...
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The new online reality for your business is that people
visiting your website know more about your company and services than you know
about them… much more. In fact, you actually might not know anything about your
website visitors. In light of this,
how can you deliver a relevant...
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When taking on a doozy of a challenge, like trying to grow a small business, it’s important to have role
models. Somewhere you can look and say, “Man, those guys are bringin’ it.” But
let’s take a break from the business world, enjoy some fresh air and look at an
org that’s been doing it right...
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Many thanks to guest author Kasper Risbjerg. Kasper is a Social Business Manager for IBM.
As a famous folk singer once said: “The times they are a-changin’.” This motto inspired a whole generation to change the status quo. Those words are as true as ever in this age of Digital Darwinism, which...
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This post originally appeared on the Salesforce Marketing Cloud blog.
It's time to start utilizing social media marketing in ways that will put a positive spin on your bottom line, customer happiness, customer service capabilities, lead generation, analytics, product development, and...
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Even small businesses with limited resources will turn to a designer to help with their website, email templates and banner ads. After all, it’s worth investing in great visuals that can attract the attention of potential new customers.While many companies see the value in having a Facebook...
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What makes a website successful? It’s a combination of amazing visuals, compelling text, healthy traffic from customers and prospects, and effective pages that promote the kind of viewer behavior you desire as a business. You wouldn’t think of launching a website without considering the...
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This is a multi-part series based off the Dreamforce session "21 Changes that Impacted SEO Forever in 2012."
What is Google's Panda Update?
"Panda" is the codename given to a important Google algorithm update that rolled out in February 2011. Google recognized the growing...
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